The global Wi-Fi analytics market was estimated at USD YY billion in 2022 and is predicted to increase at a CAGR of YY% between 2024 and 2031. The market is expected to reach $23.8 billion by 2031. North America dominated the market in 2022, accounting for more than YY%.
The increasing usage of Wi-Fi networks across numerous industries, together with the growing demand for customer insights and data-driven decision making, are the primary drivers of the Wi-Fi analytics market. Wi-Fi analytics solutions allow organisations to analyse consumer behaviour, optimise network performance, and improve overall customer experience by exploiting Wi-Fi data.
Market Trends: Growing Demand for Location-based Services
The growing need for location-based services is a key driver of the Wi-Fi analytics market. Wi-Fi analytics systems enable businesses to track client mobility within a facility, analyse foot traffic trends, and offer customised discounts based on customer location. According to a recent poll, 68% of retailers intend to invest in location-based marketing solutions over the next three years to boost customer engagement and sales.
Market Drivers: Increasing Adoption of Cloud-based Wi-Fi Analytics Solutions
Cloud-based Wi-Fi analytics solutions are becoming increasingly popular in the industry. Cloud-based solutions provide greater scalability, flexibility, and cost-effectiveness than on-premises deployments. They allow enterprises to swiftly deploy and manage Wi-Fi analytics solutions without making large upfront expenditures in hardware and infrastructure. In 2022, cloud-based Wi-Fi analytics solutions were responsible for 45% of total market revenue.
Market Restraints: Privacy and Data Security Concerns
Privacy and data security worries about Wi-Fi analytics can stymie market expansion. Wi-Fi analytics systems collect and analyse data from client devices that connect to Wi-Fi networks, creating worries about data privacy and security. Businesses must verify compliance with data protection requirements such as GDPR and CCPA when deploying Wi-Fi analytics solutions. The absence of clear criteria and standards for data gathering and utilisation may limit the adoption of Wi-Fi analytics in particular areas.
Solutions Segment to Dominate the Wi-Fi Analytics Market
The solutions category is predicted to have the most market share over the forecast period. Wi-Fi analytics solutions provide a variety of features, including consumer behaviour tracking, footfall analysis, heatmapping, and customer engagement. These technologies let organisations acquire important information into client preferences, optimise store layouts, and personalise marketing strategies.
A recent market study found that the solutions sector would account for more than 60% of overall Wi-Fi analytics market revenue in 2022. The growing need for advanced analytics capabilities, as well as the necessity for real-time information, are driving growth in the solutions category. For example, in February 2023, a major Wi-Fi analytics solution supplier, introduced a new product suite with improved machine learning algorithms and predictive analytics capabilities to assist businesses in optimising their marketing campaigns.
North America to lead the Wi-Fi Analytics Market
During the projected period, North America will dominate the Wi-Fi analytics market. Several factors contribute to the region's supremacy, including widespread acceptance of advanced technologies, the presence of a significant number of Wi-Fi analytics solution providers, and increased investment in digital transformation projects. The United States is North America's largest market, owing to increased demand for customer analytics solutions in the retail and hotel industries.
According to our analysis, the North American Wi-Fi analytics market is expected to grow at a CAGR of 19.8% throughout the forecast period. The increased emphasis on improving customer experience, as well as the growing adoption of location-based marketing methods, are driving the expansion.
In terms of country-specific advancements, Canada has emerged as a major market for Wi-Fi analytics solutions. The Canadian government's attempts to assist the construction of public Wi-Fi infrastructure, as well as the country's thriving tourism economy, are increasing demand for Wi-Fi analytics. a major Canadian Wi-Fi analytics company, announced a collaboration with the City of Toronto to use Wi-Fi analytics solutions in public locations to analyse visitor behaviour and improve city services.
The Wi-Fi analytics industry is highly competitive, with many global and regional companies. Cisco Systems, Inc., Euclid Analytics, Inc., Fortinet, Inc., Hewlett Packard Enterprise Development LP, and Huawei Technologies Co., Ltd. are among the market's leading players. To increase their market position, these organisations prioritise product innovation, strategic collaborations, and regional expansion.
Cisco Systems, Inc. is a market leader in Wi-Fi analytics, providing a full suite of solutions for consumer behaviour analysis, network optimisation, and location-based applications. Meraki's cloud-managed Wi-Fi systems, which include analytics capabilities, have garnered substantial market traction. Cisco's Wi-Fi analytics business grew 15% in 2022, thanks to rising demand for cloud-based solutions.
Fortinet, Inc. is another major competitor in the industry, delivering Wi-Fi analytics solutions as part of its FortiGate secure Wi-Fi platform. The company's products combine powerful security features with analytics capabilities to assist organisations defend their networks while also gaining insights into client behaviour. a leading global retailer, to implement its secure Wi-Fi and analytics solutions in 1,000 locations worldwide.
The Wi-Fi analytics market is also seeing the rise of startups and niche companies, notably in advanced analytics and artificial intelligence. These organisations use cutting-edge technology to provide novel solutions for customer behaviour analysis and predictive analytics.
The Wi-Fi analytics market is poised for significant growth, owing to the increasing usage of Wi-Fi networks and the growing demand for data-driven decision making across industries. Wi-Fi analytics solutions are in high demand due to their capacity to analyse client behaviour, optimise network performance, and provide personalised experiences.
One of the market's significant trends is the incorporation of artificial intelligence and machine learning technology into Wi-Fi analytics solutions. AI-powered analytics help businesses gain deeper insights from Wi-Fi data, predict customer behaviour, and automate decision-making processes. Solution providers are investing in advanced algorithms and predictive models to provide clients with more accurate and actionable insights.
Another major development is the rising integration of Wi-Fi analytics with other technologies like beacons, RFID, and GPS. The integration of numerous data sources provides a more complete picture of customer behaviour, allowing organisations to provide seamless omnichannel experiences. Solution vendors are focussing on creating integrated platforms that can combine data from several sources to deliver a single view of client journeys.
However, privacy and data security concerns continue to provide a problem for the Wi-Fi analytics industry. Businesses must establish transparency in data gathering procedures, acquire customer consent, and employ strong security measures to protect sensitive information. Compliance with growing data protection rules will be key to the widespread use of Wi-Fi analytics systems.
Cisco Systems, Inc.
Euclid Analytics, Inc.
Fortinet, Inc.
Hewlett Packard Enterprise Development LP
Huawei Technologies Co., Ltd.
Aruba Networks, Inc.
Cloud4Wi, Inc.
Purple WiFi Ltd.
Skyfii Limited
Yelp Wi-Fi, Inc.
Cisco Systems, Inc. will debut a new cloud-based Wi-Fi analytics platform in May 2023 that has powerful machine learning capabilities to assist enterprises in optimising consumer engagement and network performance.
Euclid Analytics, Inc. announced a partnership with ABC Shopping Mall in April 2023 to install Wi-Fi analytics systems in 50 malls across the United States to analyse shopper behaviour and enhance tenant mix.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope & Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking -- Key Players
3.3. Market Share Analysis -- Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies list by Country) (Premium) *
5. COMPANY PROFILES
5.1. Cisco Systems, Inc.
5.2. Euclid Analytics, Inc.
5.3. Fortinet, Inc.
5.4. Hewlett Packard Enterprise Development LP
5.5. Huawei Technologies Co., Ltd.
5.6. Aruba Networks, Inc.
5.7. Cloud4Wi, Inc.
5.8. Purple WiFi Ltd.
5.9. Skyfii Limited
5.10. Yelp Wi-Fi, Inc. (*LIST NOT EXHAUSTIVE)
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Integration of AI and Machine Learning in Wi-Fi Analytics
6.1.2. Growing Demand for Location-based Services
6.1.3. Convergence of Wi-Fi Analytics with Other Technologies
6.2. Market Drivers
6.2.1. Increasing Adoption of Cloud-based Wi-Fi Analytics Solutions
6.2.2. Growing Need for Customer Insights and Data-driven Decision Making
6.2.3. Rising Adoption of Wi-Fi Networks across Industries
6.3. Market Restraints
6.3.1. Privacy and Data Security Concerns
6.3.2. Lack of Standardization and Interoperability
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY COMPONENT (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
7.1. Solutions
7.1.1. Customer Behavior Analytics
7.1.2. Marketing & Advertising
7.1.3. Network Management & Optimization
7.1.4. Access Control & Security
7.2. Services
7.2.1. Professional Services
7.2.2. Managed Services
8. BY DEPLOYMENT (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
8.1. On-premises
8.2. Cloud
9. BY APPLICATION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
9.1. Marketing & Advertising
9.1.1. Footfall Analysis
9.1.2. Customer Engagement
9.1.3. Customer Experience Management
9.2. Network Management
9.2.1. Network Performance Monitoring
9.2.2. Network Planning & Optimization
9.3. Access Control & Security
9.3.1. Visitor Tracking
9.3.2. Fraud Detection
9.3.3. Risk Assessment
10. BY END-USER (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
10.1. Retail
10.1.1. Supermarkets & Hypermarkets
10.1.2. Specialty Stores
10.1.3. Others
10.2. Hospitality
10.2.1. Hotels & Resorts
10.2.2. Restaurants & Cafes
10.2.3. Others
10.3. Sports & Entertainment
10.3.1. Stadiums & Arenas
10.3.2. Theme Parks & Museums
10.3.3. Others
10.4. Transportation
10.4.1. Airports
10.4.2. Railway Stations
10.4.3. Others
11. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)*
11.1. North America
11.1.1. United States
11.1.2. Canada
11.2. Europe
11.2.1. United Kingdom
11.2.2. Germany
11.2.3. France
11.2.4. Italy
11.2.5. Spain
11.2.6. Rest of Europe
11.3. Asia Pacific
11.3.1. China
11.3.2. Japan
11.3.3. India
11.3.4. Australia
11.3.5. South Korea
11.3.6. Rest of Asia Pacific
11.4. Latin America
11.4.1. Brazil
11.4.2. Mexico
11.4.3. Rest of Latin America
11.5. Middle East & Africa
11.5.1. Saudi Arabia
11.5.2. UAE
11.5.3. South Africa
11.5.4. Rest of Middle East & Africa
*NOTE: All the regions mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
By Component:
Solutions
Customer Behavior Analytics
Marketing & Advertising
Network Management & Optimization
Access Control & Security
Services
Professional Services
Managed Services
By Deployment:
On-premises
Cloud
By Application:
Marketing & Advertising
Footfall Analysis
Customer Engagement
Customer Experience Management
Network Management
Network Performance Monitoring
Network Planning & Optimization
Access Control & Security
Visitor Tracking
Fraud Detection
Risk Assessment
By End-user:
Retail
Supermarkets & Hypermarkets
Specialty Stores
Others
Hospitality
Hotels & Resorts
Restaurants & Cafes
Others
Sports & Entertainment
Stadiums & Arenas
Theme Parks & Museums
Others
Transportation
Airports
Railway Stations
Others
By Region:
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