The global weight loss and diet management market is expected to grow at a CAGR of YY% from 2024 to 2031, reaching USD YY billion by 2031. North America currently dominates the market with a share of YY%. The market is driven by factors such as increasing obesity rates, growing health consciousness, and the rising popularity of weight loss programs and services.
Market Trend for weight loss and diet management market
Personalized nutrition and diet plans gain traction The demand for personalised diet plans and nutrition recommendations based on a person's genetics, lifestyle, and health goals is fast increasing. Companies use AI and data analytics to provide personalised solutions.
Plant-based and low-carb diets become mainstream Consumers are increasingly turning to plant-based and low-carbohydrate diets such as ketogenic and paleo for weight loss and overall health advantages. Manufacturers are reacting with creative products that appeal to various dietary needs.
Digital weight loss tools and apps see widespread adoption
The proliferation of smartphones and wearable devices has increased the appeal of digital weight loss tools and apps that include features such as calorie tracking, exercise logging, and virtual coaching. Integration with IoT devices enhances their capabilities.
Market Driver for weight loss and diet management market
Rising prevalence of obesity and related chronic diseases The worrisome rise in worldwide obesity rates is a significant driver of the weight reduction and diet management business. Obesity is associated with a variety of chronic disorders, including diabetes, cardiovascular disease, and some malignancies, driving consumers to seek effective weight management options.
Growing health consciousness and focus on wellness Consumers are becoming more health-conscious, actively looking for strategies to maintain a healthy weight and improve overall well-being. This tendency is driving up the demand for weight loss products, services, and programs.
Increasing disposable income and willingness to spend on health Rising disposable incomes, particularly in developing countries, are enabling consumers to spend more on health and wellness products and services, including those related to weight management. Premium and personalized offerings are gaining traction among affluent consumer segments.Rising disposable incomes, particularly in emerging nations, allow customers to spend more on health and wellness products and services, such as weight management. Premium and personalised solutions are increasing popularity among rich consumers.
Market Restraint weight loss and diet management market
Lack of long-term efficacy and sustainability of weight loss methods Many weight reduction solutions and diets fail to produce long-term effects, fuelling customer scepticism and impeding industry expansion. Yo-yo dieting and weight regain are common issues for those seeking to maintain their weight.
Stringent regulations and bans on certain weight loss ingredients Stringent government controls and bans on specific weight loss components due to safety concerns are limiting industry expansion. For example, the FDA has prohibited various weight loss pills that contained dangerous ingredients such as ephedra and sibutramine.
High cost of some weight loss programs and surgeries The high expense of certain weight loss procedures, such as meal replacements and bariatric surgeries, can be a substantial barrier for many customers, especially those with low or middle incomes. This reduces the market potential in price-sensitive regions
Meals segment to dominate the weight loss and diet management market:
The meals sector is predicted to dominate the weight loss and diet management market, accounting for 45% in 2024. The growing desire for convenient and portion-controlled meal options, combined with the growing popularity of meal delivery services, is propelling the expansion of this category.
HelloFresh, a major meal delivery company, recently announced that it will expand its low-carb and plant-based meal offerings to meet the growing demand for healthy weight loss solutions. In the first quarter of 2024, the company's subscriber base increased by 28% year on year.
According to a recent International Food Information Council (IFIC) poll, 38% of customers are actively looking for portion-controlled meals to help them lose weight, while 42% prefer meals high in protein or low in carbohydrates. The meals segment is ideally positioned to meet these changing consumer expectations.
North America is the largest market for weight reduction and diet management, with a 38% share in 2024. The high prevalence of obesity, strong consumer expenditure on health and wellness, and the existence of leading market players are all important drivers driving the region's growth.
WW International (previously Weight Watchers) recently announced a partnership with Amazon to offer its digital weight loss program via Amazon Halo, a health and wellness wearable. This agreement is expected to broaden WW's reach and capitalise on North America's expanding digital fitness sector.
According to the CDC, the adult obesity rate in the United States was 42.4% in 2021, with obesity-related healthcare expenses estimated at $147 billion per year. These troubling results highlight the region's urgent need for appropriate weight-management measures.
The weight loss and diet management market is extremely competitive, with numerous global and regional companies. To acquire a competitive advantage, leading organisations prioritise product innovation, strategic collaborations, and digital transformation.
Nestle, WW International, Jenny Craig, and Medifast are among the market's leading companies, with a combined 35% share in 2024. These companies are substantially spending in research and development to create new product lines and increase existing digital offerings.
Kainos Capital acquired Nutrisystem for $1.3 billion in 2023, and Tivity Health and Nutrisystem merged in 2022. These consolidations are intended to create synergies and broaden market reach.
Key market trends include an increased emphasis on personalised nutrition, the incorporation of wearable technologies, and the growing popularity of plant-based and low-carb diets. Partnerships with healthcare providers and insurance companies are increasingly becoming popular as a means to broaden market reach and improve patient outcomes.
The weight loss and diet management industry will continue to rise in the next years, owing to rising obesity rates, increased health consciousness, and technology advances. However, companies will face hurdles such as regulatory scrutiny, severe rivalry, and the need for long-term weight loss treatments.
The weight loss and diet management market is expected to increase significantly in the future years, owing to rising obesity rates and a growing emphasis on health and wellness. However, the market faces several hurdles, including regulatory scrutiny, consumer scepticism, and the need for long-term weight loss treatments.
Personalised nutrition and the use of digital technologies are emerging as significant market trends. Companies that can effectively capitalise on these developments while addressing customer concerns about safety and efficacy will be well positioned for success.
The COVID-19 epidemic has expedited the shift to digital weight reduction solutions and home-based fitness, opening up new potential for market competitors. However, the economic impact of the pandemic may cause a temporary decline in consumer expenditure on non-essential health and wellness products.
Overall, the weight loss and diet management industry offers substantial development potential for companies that can innovate, adapt to changing customer tastes, and provide safe and effective solutions for long-term weight management.
Nestle
WW International
Jenny Craig
Medifast
Herbalife Nutrition
Slimming World
Atkins Nutritionals
Nutrisystem
Kellogg
Unilever
Nestle announced a new range of plant-based meal replacement shakes in April 2024, with a focus on the increasing vegan and flexitarian consumer sectors.
In January 2024, WW International collaborated with Amazon to connect its digital weight loss program with Amazon Halo, a health and wellness wearable gadget.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope & Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking – Key Players
3.3. Market Share Analysis – Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies list by Country) (Premium)*
5. COMPANY PROFILES
5.1. Nestle
5.2. WW International
5.3. Jenny Craig
5.4. Medifast
5.5. Herbalife Nutrition
5.6. Slimming World
5.7. Atkins Nutritionals
5.8. Nutrisystem
5.9. Kellogg
5.10. Unilever
5.11. *LIST NOT EXHAUSTIVE
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Personalized nutrition and diet plans gain traction
6.1.2. Plant-based and low-carb diets become mainstream
6.1.3. Digital weight loss tools and apps see widespread adoption
6.2. Market Drivers
6.2.1. Rising prevalence of obesity and related chronic diseases
6.2.2. Growing health consciousness and focus on wellness
6.2.3. Increasing disposable income and willingness to spend on health
6.3. Market Restraints
6.3.1. Lack of long-term efficacy and sustainability of weight loss methods
6.3.2. Stringent regulations and bans on certain weight loss ingredients
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY DIET (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)– 2020-2031)
7.1. Meals
7.2. Beverages
7.3. Supplements
8. BY EQUIPMENT (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)– 2020-2031)
8.1. Fitness Equipment
8.2. Surgical Equipment
9. BY SERVICE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)– 2020-2031)
9.1. Fitness Centers and Health Clubs
9.2. Slimming Centers and Commercial Weight Loss Centers
9.3. Consulting Services
9.4. Online Weight Loss Programs
10. BY END USER (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)– 2020-2031)
10.1. Men
10.2. Women
11. BY DISTRIBUTION CHANNEL (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)– 2020-2031)
11.1. Offline Channel
11.2. Online Channel
12. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)– 2020-2031)*
12.1. North America
12.1.1. United States
12.1.2. Canada
12.1.3. Mexico
12.2. South America
12.2.1. Brazil
12.2.2. Argentina
12.2.3. Rest of South America
12.3. Europe
12.3.1. Germany
12.3.2. United Kingdom
12.3.3. France
12.3.4. Italy
12.3.5. Spain
12.3.6. Russia
12.3.7. Rest of Europe
12.4. Asia-Pacific
12.4.1. China
12.4.2. Japan
12.4.3. India
12.4.4. Australia
12.4.5. South Korea
12.4.6. Rest of Asia-Pacific
12.5. Middle-East
12.5.1. UAE
12.5.2. Saudi Arabia
12.5.3. Turkey
12.5.4. Rest of Middle East
12.6. Africa
12.6.1. South Africa
12.6.2. Egypt
12.6.3. Rest of Africa
*NOTE: All the regions mentioned in the scope will be covered with Market Size/Value (US$ Mn), Share (%), Market Forecast (%), YoY Growth (%) from 2020-2031
By Diet:
Meals
Beverages
Supplements
By Equipment:
Fitness Equipment
Surgical Equipment
By Service:
Fitness Centers and Health Clubs
Slimming Centers and Commercial Weight Loss Centers
Consulting Services
Online Weight Loss Programs
By End User:
Men
Women
By Distribution Channel:
Offline Channel
Online Channel
By Region:
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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