“The USA bone broth market is projected to grow at a CAGR of 7.2% from 2024 to 2031, reaching a value of USD 2.8 billion by 2031.”
The West region currently leads the market with a 32% share. Key growth drivers include the rising health awareness among consumers, growing popularity of functional foods and beverages, and increasing demand for clean-label and organic products. However, the high cost of bone broth compared to normal broths and stocks may restrain market growth to some extent.
Growing health consciousness drives demand for bone broth.
The increasing health consciousness among American consumers is a major reason driving the demand for bone broth. Bone broth is rich in nutrients, such as collagen, amino acids, and minerals, which are known to support gut health, joint health, and skin health. According to a study performed by the International Food Information Council (IFIC) in 2021, 54% of American consumers are actively seeking out functional foods and beverages that provide specific health benefits. This growing focus on health and wellness is projected to fuel the demand for bone broth during the forecast period.
Popularity of Paleo and Keto Diets Boosts Bone Broth Consumption
The rising acceptance of high-protein, low-carb diets, such as the paleo and keto diets, is driving the demand for bone broth in the USA. Bone broth is a staple in these diets, as it offers a rich source of protein and nutrients without adding carbohydrates. In 2020, the global paleo food market was valued at USD 12.6 billion, with the USA being the biggest market. The rising adoption of these diets is expected to boost the consumption of bone broth in the country.
High Cost of Bone Broth May Hinder Market Growth
The high cost of bone broth compared to regular broths and stocks may hinder its widespread adoption, especially among price-sensitive consumers. On average, a 16-ounce pack of organic bone broth costs USD 7 to USD 10, which is significantly higher than the price of regular broths and stocks. This price premium may limit the usability of bone broth, thereby restraining market growth to some extent.
Chicken Bone Broth Dominates the USA Market
The chicken bone broth segment currently holds the biggest share in the USA bone broth market. Chicken bone broth is popular among customers due to its mild flavor, versatility, and perceived health benefits. In 2020, the chicken bone broth group accounted for 45% of the total market revenue, followed by beef bone broth at 35%.
Recent product launches in the chicken bone broth segment include the introduction of Kettle & Fire's Keto Chicken Bone Broth in 2021, which is specially formulated to support ketogenic diets. In 2022, Bonafide Provisions launched a line of organic, ready-to-drink chicken bone broths in handy, single-serve packaging. These innovations are likely to drive the growth of the chicken bone broth segment during the forecast period.
West Region Leads the USA Bone Broth Market
The West region, which includes states such as California, Oregon, and Washington, currently holds the largest share in the USA bone broth market. The region's dominance can be attributed to the high concentration of health-conscious consumers, the presence of key market players, and the widespread adoption of organic and natural products.
In 2021, Brodo, a New York-based bone broth company, expanded its retail presence in the West region by launching its products in Whole Foods Market stores across California. The company also introduced a line of bone broth-based soups and sauces, targeting health-conscious consumers in the region. The West region accounted for 32% of the USA bone broth market in 2021, with a value of USD 720 million.
In 2022, the California Bone Broth Company launched a new line of organic, grass-fed bone broths, sourced from local farms in the state. The company aims to cater to the growing demand for locally produced, sustainable food products in California.
The USA bone broth market is highly competitive, with several key players operating in the area. Leading companies in the market include Pacific Foods, Kettle & Fire, Bonafide Provisions, The Osso Good Co., and Brodo. These businesses are focused on product innovation, portfolio expansion, and strategic partnerships to strengthen their market position.
In 2020, Pacific Foods introduced a line of bone broth-based soups and sauces, targeting consumers looking for convenient, ready-to-eat choices. Kettle & Fire launched a line of keto-friendly bone broths in 2021, catering to the growing demand for low-carb, high-protein products. Bonafide Provisions partnered with Whole Foods Market in 2022 to expand its retail presence and reach a bigger consumer base.
The market is projected to witness the entry of new players and higher competition during the forecast period, driven by the growing demand for functional foods and beverages and the untapped potential in emerging segments.
The USA bone broth market offers significant growth opportunities, driven by the rising health awareness among consumers, the growing popularity of functional foods and beverages, and the increasing demand for clean-label and organic products. The market is experiencing a change towards convenient, ready-to-drink formats and innovative flavor profiles, catering to the evolving preferences of health-conscious consumers.
However, the high cost of bone broth compared to regular broths and stocks may pose a challenge to market growth, especially in price-sensitive segments. Market players will need to focus on building cost-effective solutions and educating consumers about the unique health benefits of bone broth to justify the price premium.
Overall, the USA bone broth market is set for steady growth in the coming years, with ample opportunities for product innovation and market expansion. Companies that can effectively capitalize on the growing demand for functional foods and drinks, while addressing the challenges of price and accessibility, will be well-positioned to succeed in this dynamic market.
Pacific Foods
Kettle & Fire
Bonafide Provisions
The Osso Good Co.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope & Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking -- Key Players
3.3. Market Share Analysis -- Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies list by Country) (Premium) *
5. COMPANY PROFILES
5.1. Pacific Foods
5.2. Kettle & Fire
5.3. Bonafide Provisions
5.4. The Osso Good Co.
5.5. Brodo
5.6. (\*LIST NOT EXHAUSTIVE)
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Growing Health Consciousness Drives Demand for Bone Broth
6.1.2. Popularity of Paleo and Keto Diets Boosts Bone Broth Consumption
6.1.3. Increasing Demand for Clean-Label and Organic Products
6.2. Market Drivers
6.2.1. Rising Health Consciousness Among Consumers
6.2.2. Growing Popularity of Functional Foods and Beverages
6.2.3. Increasing Demand for High-Protein, Low-Carb Diets
6.3. Market Restraints
6.3.1. High Cost of Bone Broth Compared to Regular Broths and Stocks
6.3.2. Limited Awareness About the Health Benefits of Bone Broth
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY SOURCE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
7.1. Beef
7.1.1. Grass-Fed
7.1.2. Conventional
7.2. Chicken
7.2.1. Organic
7.2.2. Conventional
7.3. Turkey
7.3.1. Organic
7.3.2. Conventional
8. BY FORM (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
8.1. Powder
8.2. Liquid
9. BY DISTRIBUTION CHANNEL (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
9.1. Supermarkets/Hypermarkets
9.2. Specialty Stores
9.3. Online Retail
By Source:
Beef
Chicken
Turkey
By Form:
Powder
Liquid
By Distribution Channel:
Supermarkets/Hypermarkets
Specialty Stores
Online Retail
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