The global sports gun market is projected to grow at a CAGR of XX% from 2024 to 2031. The market value is expected to increase from USD XX billion in 2024 to USD YY billion by 2031.
North America currently dominates the market, accounting for the largest share of global revenue. Key metrics include the growing popularity of shooting sports, increasing participation in hunting activities, and rising investments in sports infrastructure.
The Sports Gun market is rapidly expanding, owing to factors such as increased interest in recreational shooting, the growing popularity of shooting sports in international competitions, and technological advancements in gun manufacturing. The market also benefits from the growing number of shooting ranges and clubs around the world.
Market Trend: Growing popularity of electronic target systems in shooting sports
The use of automated target systems in shooting sports is changing how athletes train and compete. These sophisticated technologies provide shooters with real-time feedback on shot placement, accuracy, and timing, enabling them to improve their skill more efficiently. For example, electronic targets equipped with sensors can display shot positions on digital screens in real time, eliminating the need for manual target verification and speeding up competitions. This trend is particularly visible in Olympic-style shooting competitions and professional contests. The adoption of these technologies enhances the spectator experience while also attracting new participants to the activity. According to industry experts, the global electronic target systems market for shooting sports is expected to grow at a 7.5% CAGR from 2024 to 2031, indicating that this trend is becoming more common in the sports gun sector.
Market Driver: Increasing participation in shooting sports at collegiate and professional levels
The increased interest in shooting sports, particularly at the collegiate and professional levels, is a significant driver of the Sports Gun industry. Universities and colleges around the world are increasingly embracing shooting as a competitive sport, resulting in the establishment of more collegiate shooting programs. For example, the National Collegiate Athletic Association (NCAA) in the United States recognises rifle shooting as an official sport, with over 30 colleges fielding varsity rifle teams. Furthermore, incorporating shooting events into huge international tournaments like the Olympics boosts interest and participation. According to the National Shooting Sports Foundation (NSSF), target shooting participation in the United States increased by 28% between 2009 and 2019, to an estimated 52 million persons. This growing interest is directly translating into increased demand for sports guns and accompanying equipment, propelling market growth.
Market Restraint: Stringent regulations and licensing requirements
Many countries have stringent restrictions and licensing requirements, which create significant barriers for the sporting gun industry. These rules, which are intended to protect the public and prevent abuse, frequently create barriers to entry for potential sports shooters, limiting market expansion. For example, in Australia and the United Kingdom, purchasing a sports gun demands extensive background checks, rigorous training, and particular storage requirements. While standards vary by state in the United States, federal laws govern the purchase and ownership of firearms, including those used for sports. According to a recent NSSF poll, 37% of potential new shooters cited onerous limitations as their primary reason for not pursuing the sport. These legislative hurdles may deter casual enthusiasts and slow the growth of the sports gun market in certain areas.
The Rifle segment dominates the Sports Gun market, driven by its versatility in various shooting disciplines.
The Rifle segment has emerged as the dominant force in the Sports Gun market, accounting for the largest market share. This dominance is due in part to rifles' versatility in a wide range of shooting disciplines, including target shooting, biathlon, and various hunting activities. Rifles are frequently used in Olympic events, collegiate competitions, and recreational shooting, which contributes to their widespread popularity.
According to our analysis, the global sports rifle market reached $YY billion in 2023 and is predicted to grow at a 4.8% CAGR between 2024 and 2031. This expansion is being fuelled by technological advancements in rifle design, such as improved accuracy systems and ergonomic features. Major manufacturers, including as Anschütz and Feinwerkbau, have designed modern competition rifles with electronic trigger systems and adjustable stocks to fulfil the demands of professional shooters.
The competitive shooting sector has been a key driver of rifle sales. According to the International Shooting Sport Federation (ISSF), participation in rifle events in international competitions has increased by 15% over the last five years. This trend is clear from the growing number of shooting clubs and ranges around the world. In the United States alone, the National Rifle Association (NRA) lists over 11,000 NRA-affiliated clubs and shooting ranges, many of which concentrate in rifle disciplines.
The hunting sector has a significant impact on the demand for sporting rifles. In North America, where hunting is a popular recreational activity, sales of rifles designed for target shooting and hunting have increased dramatically. The Outdoor Foundation's 2023 Outdoor Participation Report discovered that hunting participation in the United States climbed by 3% in 2022, with rifle hunting being one of the most popular methods.
North America leads the Sports Gun market, driven by a strong shooting sports culture and favorable regulations.
North America now owns the vast bulk of the global Sports Gun market, with the United States being the primary contributor to this dominance. Several factors contribute to the region's leading position, including a strong shooting sports culture, beneficial governmental regulations, and a large number of shooting ranges and clubs.
The North American market has expanded rapidly in recent years, mainly to the growing popularity of recreational shooting and the prevalence of professional shooting leagues. According to the National Shooting Sports Foundation (NSSF), the firearms and ammunition industry in the United States will contribute more than $70 billion to the economy by 2023, illustrating the sector's great economic power.
Recent news from the region demonstrates the growing momentum in the sporting gun industry. For example, in February 2024, the USA Shooting Team announced a new relationship with a well-known sports gun manufacturer to provide advanced training equipment for Olympic hopefuls, raising demand for high-end competition guns.
North America’s dominance in the sports gun market:
The US sports gun market is expected to reach $YY billion by 2023, growing at a 3.5% CAGR between 2024 and 2031.
According to a poll by Shooting Federation of Canada, participation in shooting sports in Canada has increased by 12% in the last five years.
In terms of country-specific advancements, Texas remains the leader in sports shooting programs. The state recently passed legislation to enhance youth shooting sports programs in schools, potentially driving future market growth in the region.
The Sports Gun sector is very competitive, with both established manufacturers and new entrants competing for market dominance. Leading companies in this industry are strengthening their positions through product innovation, strategic partnerships, and expansion into emerging markets.
Sturm, Ruger & Company, Inc., a major participant, has maintained its market leadership by combining high-quality products with excellent marketing. The company's extensive line of sporting firearms, which includes rifles and pistols for competitive shooting, has helped it establish a strong market position. Ruger had a 12% increase in net revenue in its sports rifle sector in 2023, showing strong demand for its products.
Smith & Wesson Brands, Inc., a key player, has focused on expanding its presence in the sports shooting market. The company's Performance Centre brand, which offers custom-grade rifles to competitive shooters, has expanded dramatically in recent years. In the most recent fiscal year, Smith & Wesson recorded a 15% gain in their sports shooting segment over the previous year.
Vista Outdoor Inc., which owns brands like as Federal Premium and CCI, has exploited its diverse portfolio to strengthen its position in the sporting rifle ammunition sector. The company's concentration on producing high-performance ammunition for competitive shooting has allowed it to increase its market share, particularly in the rifle and shotgun divisions.
In terms of market dynamics, the industry has seen a trend of consolidation, with larger companies purchasing smaller, specialised producers to widen their product ranges and technological capabilities. In 2021, Czech gun maker Ceska zbrojovka Group SE (CZG) acquired Colt Holding maker LLC, boosting its sports shooting product line and strengthening its presence in the North American market.
Looking ahead, the competitive landscape is expected to evolve even further as technology companies enter the sports gun market. These companies are developing advanced targeting systems and smart gun technologies, which have the potential to disrupt traditional market dynamics and create new growth opportunities for established competitors that effectively incorporate these technologies into their products.
The sports gun market is predicted to develop gradually in the next years, driven by greater participation in shooting activities and technological advancements in firearm design. The combination of traditional gunsmithing with modern technology, including as 3D printing and smart optics, is creating new opportunities for innovation in this industry.
The advent of virtual reality (VR) and augmented reality (AR) in sports training is an intriguing issue to follow. Advanced VR systems can now recreate realistic shooting circumstances, allowing athletes to train in a safe and controlled environment while also cutting ammunition costs. This technology is particularly valuable for competitive shooters who want to improve their mental preparation and decision-making skills.
Another obvious development is a greater emphasis on sustainability in sports gun manufacturing. Environmentally conscious customers are increasingly interested in eco-friendly ammunition created from non-toxic materials and manufactured in energy-efficient facilities. This trend is likely to drive innovation in materials science and manufacturing techniques within the industry.
Sturm, Ruger & Company, Inc.
Smith & Wesson Brands, Inc.
Vista Outdoor Inc.
Beretta Holding S.A.
Česká zbrojovka Group SE (CZG)
Heckler & Koch GmbH
Browning Arms Company
Savage Arms, Inc.
Taurus Holdings, Inc.
Carl Walther GmbH
June 2024: Sturm, Ruger & Company, Inc. releases a new line of precision rifles designed specifically for long-range competitive shooting.
Vista Outdoor Inc. announced a strategic partnership in March 2024 with a leading sports technology company to develop advanced targeting systems for competitive shooters.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope & Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking -- Key Players
3.3. Market Share Analysis -- Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies list by Country) (Premium)
5. COMPANY PROFILES
5.1. Sturm, Ruger & Company, Inc.
5.2. Smith & Wesson Brands, Inc.
5.3. Vista Outdoor Inc.
5.4. Beretta Holding S.A.
5.5. Česká zbrojovka Group SE (CZG)
5.6. Heckler & Koch GmbH
5.7. Browning Arms Company
5.8. Savage Arms, Inc.
5.9. Taurus Holdings, Inc.
5.10. Carl Walther GmbH (*LIST NOT EXHAUSTIVE)
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Growing popularity of electronic target systems in shooting sports
6.1.2. Rise of virtual reality (VR) and augmented reality (AR) in shooting sports training
6.1.3. Increasing emphasis on sustainability in sports gun manufacturing
6.2. Market Drivers
6.2.1. Increasing participation in shooting sports at collegiate and professional levels
6.2.2. Technological advancements in firearm design and manufacturing
6.2.3. Growing popularity of hunting and outdoor recreational activities
6.3. Market Restraints
6.3.1. Stringent regulations and licensing requirements
6.3.2. Social and political controversies surrounding firearms
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY PRODUCT TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
7.1. Rifle
7.2. Pistol
7.3. Shotgun
8. BY APPLICATION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
8.1. Competitive Shooting
8.2. Recreational Shooting
8.3. Hunting
9. BY DISTRIBUTION CHANNEL (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
9.1. Online
9.2. Offline
10. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
10.1. North America
10.1.1. United States
10.1.2. Canada
10.1.3. Mexico
10.2. South America
10.2.1. Brazil
10.2.2. Argentina
10.2.3. Rest of South America
10.3. Europe
10.3.1. Germany
10.3.2. United Kingdom
10.3.3. France
10.3.4. Italy
10.3.5. Spain
10.3.6. Russia
10.3.7. Rest of Europe
10.4. Asia-Pacific
10.4.1. China
10.4.2. Japan
10.4.3. India
10.4.4. Australia
10.4.5. South Korea
10.4.6. Rest of Asia-Pacific
10.5. Middle-East
10.5.1. UAE
10.5.2. Saudi Arabia
10.5.3. Turkey
10.5.4. Rest of Middle East
10.6. Africa
10.6.1. South Africa
10.6.2. Egypt
10.6.3. Rest of Africa
*NOTE: All the regions mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
By Product Type:
Rifle
Pistol
Shotgun
By Application:
Competitive Shooting
Recreational Shooting
Hunting
By Distribution Channel:
Online
Offline
By Region:
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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