The global Software Defined Storage (SDS) market is expected to grow at a CAGR of 25% during the forecast period (2024-2031), reaching a value of USD YY billion by 2031, up from USD XX billion in 2024. North America is expected to dominate the market throughout the forecast period. The growth of the SDS market is driven by the increasing need for flexible, scalable, and cost-effective data storage solutions across industries.
Rising adoption of cloud-based storage solutions
The growing popularity of cloud computing, along with the demand for agile, scalable storage infrastructure, is pushing SDS adoption. Cloud-based SDS solutions provide advantages such as cost savings, more flexibility, and easy scalability, making them an appealing choice for enterprises of all sizes. The rising need for hybrid and multi-cloud configurations has sped up the development of cloud-based SDS solutions.
Increasing demand for data center modernization
The increasing expansion of data quantities, combined with the requirement for efficient data management, is driving organisations to improve their data centre infrastructure. SDS is critical to this modernisation process because it allows for software-defined data centres (SDDCs), which improve agility, automation, and cost efficiency. According to recent study, 65% of organisations intend to modernise their data centres within the next two years, indicating a major growth opportunity for the SDS market.
High initial implementation costs
Despite the long-term benefits, the high upfront costs of installing SDS solutions may limit market growth, especially among small and medium-sized businesses (SMEs). These expenses include software licenses, hardware updates, and personnel training. However, as the sector matures and more cost-effective options emerge, this barrier is projected to fall over time.
By Component, the Platforms/Solutions segment is expected to dominate the market during the forecast period.
The Platforms/Solutions sector has the biggest market share, owing to rising demand for software-defined storage solutions with advanced features like data security, storage virtualisation, and policy-based management.
Dell Technologies announced a new line of SDS products in January 2024, expanding the company's market supremacy. The Services segment is also predicted to expand significantly, driven by the need for professional services to assist with SDS adoption and administration.
North America is expected to dominate the Software Defined Storage (SDS) market during the forecast period.
North America's dominance in the SDS market is due to a number of factors, including the presence of major industry players, broad adoption of innovative technologies, and increased investments in data centre infrastructure. The region's strong emphasis on digital transformation projects, combined with rising demand for cloud-based storage solutions, is propelling market expansion. In 2023, the United States held the greatest share of the North American SDS market, followed by Canada.
In North America, important market developments include:
IBM's $34 billion acquisition of Red Hat in November 2023. This acquisition will undoubtedly strengthen IBM's dominance in the SDS business.
NetApp will deliver SDS solutions for hybrid and multi-cloud systems in September 2023, focussing on the North American market.
The Software Defined Storage (SDS) business is fiercely competitive, with numerous well-known companies vying for market dominance. Dell Technologies, IBM, NetApp, HPE, and VMware are among the market's leading participants. To improve their market position, these businesses invest in product innovation, strategic collaborations, and mergers and acquisitions.
Dell Technologies dominates the global SDS market, closely followed by IBM and NetApp. Dell's significant presence in the enterprise storage market, combined with its diverse portfolio of SDS solutions, contributes to its ongoing leadership position. IBM's acquisition of Red Hat in 2023 increased its SDS market share, but NetApp's focus on hybrid and multi-cloud solutions has allowed it to maintain a strong position.
Recent developments in the competitive landscape include:
In February 2024, HPE partnered with Google Cloud to offer hybrid cloud storage solutions that merged their SDS technology with Google Cloud's infrastructure.
In April 2024, VMware unveiled a new version of their vSAN SDS platform, which has improved security and performance.
The future outlook for the SDS market is good, with increased utilisation across industries and further expansion in cloud computing. As businesses prioritise data centre upgrades and digital transformation, the requirement for adaptable, scalable, and cost-effective storage solutions will drive market expansion.
The Software Defined Storage (SDS) market is expected to grow substantially in the next years, driven by increased cloud computing use, data centre modernisation activities, and a need for flexible and scalable storage solutions. The COVID-19 epidemic has driven up demand for SDS, as organisations prioritise remote work and digital transformation. The increased emphasis on hybrid and multi-cloud systems opens up new potential for SDS providers to develop and diversify their products.
As the market evolves, we anticipate further consolidation through mergers and acquisitions, as well as strategic alliances between SDS providers and cloud service providers. The growing emphasis on data security and privacy will push the inclusion of enhanced security features in SDS solutions.
Organisations investing in SDS should emphasise solutions that integrate seamlessly with existing infrastructure, provide proper data protection, and expand across hybrid and multi-cloud environments. Selecting the right SDS supplier and implementation partner is critical for effective adoption and long-term value realisation.
Dell Technologies
IBM
NetApp
Hewlett Packard Enterprise (HPE)
VMware
In November 2023, IBM paid $34 billion for Red Hat.
In February 2024, HPE partnered with Google Cloud to provide hybrid cloud storage solutions.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope & Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking -- Key Players
3.3. Market Share Analysis -- Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies list by Country) (Premium)*
5. COMPANY PROFILES
5.1. Dell Technologies
5.2. IBM
5.3. NetApp
5.4. Hewlett Packard Enterprise (HPE)
5.5. VMware
5.6. Hitachi Vantara
5.7. Cisco Systems, Inc.
5.8. DataCore Software
5.9. Nutanix, Inc.
5.10. Scality (LIST NOT EXHAUSTIVE)
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Rising adoption of cloud-based storage solutions
6.1.2. Integration of artificial intelligence and machine learning in SDS
6.1.3. Growing emphasis on data security and privacy
6.2. Market Drivers
6.2.1. Increasing demand for data center modernization
6.2.2. Exponential growth of data volumes
6.2.3. Need for cost-effective and scalable storage solutions
6.3. Market Restraints
6.3.1. High initial implementation costs
6.3.2. Lack of skilled professionals
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY COMPONENT (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
7.1. Platforms/Solutions
7.1.1. Storage Virtualization
7.1.2. Data Protection & Recovery
7.1.3. Storage Management & Orchestration
7.2. Services
7.2.1. Professional Services
7.2.2. Managed Services
8. BY DEPLOYMENT (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
8.1. Cloud
8.1.1. Public Cloud
8.1.2. Private Cloud
8.1.3. Hybrid Cloud
8.2. On-premises
8.2.1. Software-based SDS
8.2.2. Appliance-based SDS
9. BY ORGANIZATION SIZE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
9.1. Small & Medium Enterprises
9.1.1. Small Enterprises
9.1.2. Medium Enterprises
9.2. Large Enterprises
9.2.1. Fortune 500 Companies
9.2.2. Other Large Enterprises
10. BY STORAGE TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
10.1. Block Storage
10.1.1. SAN
10.1.2. DAS
10.2. File Storage
10.2.1. NAS
10.2.2. Distributed File Systems
10.3. Object Storage
10.3.1. Cloud Object Storage
10.3.2. On-premises Object Storage
11. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
11.1. North America
11.1.1. United States
11.1.2. Canada
11.1.3. Mexico
11.2. South America
11.2.1. Brazil
11.2.2. Argentina
11.2.3. Rest of South America
11.3. Europe
11.3.1. Germany
11.3.2. United Kingdom
11.3.3. France
11.3.4. Italy
11.3.5. Spain
11.3.6. Russia
11.3.7. Rest of Europe
11.4. Asia-Pacific
11.4.1. China
11.4.2. Japan
11.4.3. India
11.4.4. Australia
11.4.5. South Korea
11.4.6. Rest of Asia-Pacific
11.5. Middle-East
11.5.1. UAE
11.5.2. Saudi Arabia
11.5.3. Turkey
11.5.4. Rest of Middle East
11.6. Africa
11.6.1. South Africa
11.6.2. Egypt
11.6.3. Rest of Africa
*NOTE: All the regions mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
By Component:
Platforms/Solutions
Services
By Deployment:
Cloud
On-premises
By Organization Size:
Small & Medium Enterprises
Large Enterprises
By Storage Type:
Block Storage
File Storage
Object Storage
By Vertical:
BFSI
IT & Telecom
Healthcare
Government
Manufacturing
Retail
Media & Entertainment
Others
By Region:
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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