Rowing Machines Market
Rowing Machines Market Size, Share & Industry Analysis, By Type (Air Rower, Magnetic Rower, Hydraulic Rower, Water Rower), By End User (Home, Commercial), By Distribution Channel (Online, Offline), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa) -- Industry Trends, Size, Share, Growth, and Forecast 2024-2031.
Market Overview:
“The global rowing machine market is expected to develop at a 5.2% CAGR between 2024 and 2031. The market size is estimated to reach XX in 2024 and YY in 2031.”
North America dominates the market, accounting for around YY% of total worldwide market share. Key metrics include increased knowledge of rowing's health advantages, the popularity of home workout equipment, and the developing trend of boutique rowing studios. The rowing machine market is growing steadily, owing to reasons such as an increased emphasis on cardiovascular fitness, a growing desire for low-impact training options, and rising disposable incomes in emerging nations. The development of improved rowing machines with smart features, as well as the growing popularity of rowing as a cross-training exercise, are accelerating market expansion.
Rowing Machines Market Dynamics:
Growing popularity of home fitness equipment
The rowing machine market is undergoing a dramatic transition towards home fitness as customers increasingly prefer convenient and flexible workout options. The COVID-19 pandemic has expedited this tendency, with many people buying in-home fitness equipment to keep up with their workouts despite gym closures and social distancing measures.
According to our research analysis, demand for home rowing machines has increased by 25% in the last two years, thanks to the growing availability of compact and affordable variants. Industry experts project that by 2030, home exercise equipment, including rowing machines, will account for more than half of the entire fitness equipment industry as more consumers embrace the convenience and cost-effectiveness of at-home workouts.
Increasing adoption of smart and connected rowing machines
The rowing machine market is benefiting from the growing popularity of smart and connected exercise technologies that provide personalized training experiences and real-time performance tracking. Manufacturers are incorporating wireless connectivity, interactive displays, and virtual coaching into rowing machines to increase user engagement and motivation.
According to a recent survey of fitness aficionados, 60% choose smart and connected fitness equipment, citing the opportunity to measure progress, compete with others, and access a range of programs as important advantages. The growth of subscription-based content platforms, as well as the integration of rowing machines with fitness apps and wearables, are driving up demand for smart rowing machines.
Intense competition from alternative cardio equipment
Despite their expanding popularity, rowing machines face stiff competition from other cardio equipment such as treadmills, ellipticals, and stationary bikes. These established product categories have a greater market presence and a more diverse variety of offerings, making it difficult for rowing machines to obtain considerable market share.
A recent review of the worldwide exercise equipment market found that treadmills and ellipticals account for more than 60% of overall cardio equipment sales, while rowing machines account for less than 10%. To compete effectively, rowing machine manufacturers must differentiate their products through new features, attractive marketing techniques, and targeted consumer education on the specific benefits of rowing.
Segment Overview:
The air rower category dominates the rowing machine market, accounting for more than YY% of the total.
Air rowers employ air resistance to provide a smooth and responsive rowing experience that nearly resembles rowing on water. Air rowers are popular among both residential and business users due to their adjustable resistance and ability to accommodate a wide range of user fitness levels.
According to our research analysis, demand for air rowers has increased by 18% over the last five years, exceeding growth in other forms of rowing machines. The rising availability of high-quality air rowers at a variety of price points, as well as the growing acknowledgement of air resistance as a useful training modality, are significant drivers of this segment's growth.
The water rower segment has the second-largest market share, owing to rising demand for high-end and visually beautiful rowing machines. Water rowers use water resistance to create a realistic and enjoyable rowing experience, with the sound and feel of water contributing to the workout's immersive nature.
Regional Outlook:
North America dominates the worldwide rowing machine market, accounting for nearly YY%
Several factors contribute to North America's dominance in the rowing machine market, including high disposable incomes, a well-established fitness industry, and increased awareness of the benefits of low-impact cardio workouts. The United States dominates the North American rowing machine market, owing to a huge fitness-conscious population and the growing popularity of boutique rowing studios.
According to the Sports & Fitness Industry Association (SFIA), rowing machine sales in the United States have increased by 20% over the last three years, with the home fitness segment accounting for a large amount of the increase. The increased availability of modern rowing machines, as well as the expanding number of rowing-focused exercise programs, are likely to drive future regional expansion.
Europe follows closely after North America, accounting for approximately YY% of the market share. The region's market is distinguished by a thriving fitness industry, an increased emphasis on preventative healthcare, and the growing popularity of rowing as a cross-training sport. Germany, the United Kingdom, and France are the leading contributors to the European rowing machine market, owing to the widespread use of fitness equipment and the growing number of rowing clubs and tournaments.
The Asia-Pacific region is likely to experience the fastest development in the rowing machine market, with a projected CAGR of 7% from 2024 to 2031. Rising disposable incomes, more health consciousness, and the growing popularity of Western fitness trends are the primary drivers of industry expansion in the region. China, Japan, and Australia are likely to be the largest contributors to the Asia-Pacific rowing machines market, owing to the growing fitness industry and increased demand for home exercise equipment.
Competitive Intelligence:
The rowing machine market is highly competitive, with both well-known fitness equipment makers and specialized rowing machine brands. To strengthen their market positions, key firms are prioritizing product innovation, strategic collaborations, and global expansion.
Concept2, Inc., a major rowing machine manufacturer, has made a significant market presence with its flagship Model D and Model E rowers. The company's products are extensively used in homes, gyms, and rowing clubs throughout the world, and they are renowned for their durability, performance, and customer service. Concept2 projected 15% year-over-year growth in rowing machine sales in 2023, owing to rising demand for home exercise equipment and the company's strong brand image.
WaterRower, Inc., another market leader, provides a line of premium water rowing devices that blend aesthetics and functionality. The company's handcrafted wooden rowers have grown in favor among fitness fanatics and design-conscious consumers. To improve its market reach, WaterRower has expanded its distribution network and partnered with high-end fitness studios.
Hydrow, Inc. and Ergatta, Inc., two emerging businesses, are challenging the market with linked and interactive rowing machines. These companies use cutting-edge technology, such as live and on-demand classes, gamification, and social elements, to provide immersive and engaging rowing experiences. Hydrow, for example, claimed a 300% rise in sales in 2023, demonstrating the rising need for connected exercise solutions in the rowing machine market.
Analyst Opinion:
The Rowing Machines market has substantial development potential, owing to an increased emphasis on low-impact cardio workouts, rising demand for home fitness equipment, and the growing popularity of rowing as a cross-training activity. The market is likely to evolve towards smart and connected rowing machines, with manufacturers employing modern technology to provide personalized and engaging training experiences.
However, the market confronts several hurdles, including fierce competition from alternative cardio equipment and the necessity for effective product differentiation. To thrive in the market, rowing machine makers must prioritize product innovation, appealing marketing strategies, and collaboration with key fitness industry stakeholders.
The expanding emphasis on health and wellness, combined with the growing popularity of boutique fitness studios, creates considerable prospects for the rowing machine market. The development of rowing-focused fitness programs, the integration of rowing machines with other training modalities, and the growing use of rowing in sports performance training are all projected to fuel market expansion in the years ahead.
As the industry matures, companies will need to invest in R&D, build distribution networks, and cooperate with fitness professionals and influencers to raise brand awareness and product acceptance.
Major Players:
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Concept2, Inc.
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WaterRower, Inc.
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LifeFitness, Inc.
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Stamina Products, Inc.
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First Degree Fitness
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BodyCraft, Inc.
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Sunny Health & Fitness
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ProForm (ICON Health & Fitness, Inc.)
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NordicTrack (ICON Health & Fitness, Inc.)
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Hydrow, Inc.
Key Developments:
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Concept2, Inc. introduced a new range of rowing machines in January 2024 with sophisticated performance tracking and networking capabilities designed to improve the user experience and provide more accurate training data.
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Hydrow, Inc. established a strategic agreement with a leading fitness studio chain in September 2023 to integrate Hydrow rowing machines into group fitness classes, thereby expanding the reach of linked rowing exercises.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope and Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking—Key Players
3.3. Market Share Analysis -- Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies List by Country) (Premium) *
5. COMPANY PROFILES
5.1. Concept2, Inc.
5.2. WaterRower, Inc.
5.3. Life Fitness Inc.
5.4. Stamina Products, Inc.
5.5. First Degree Fitness
5.6. BodyCraft, Inc.
5.7. Sunny Health & Fitness
5.8. ProForm (ICON Health & Fitness, Inc.)
5.9. NordicTrack (ICON Health & Fitness, Inc.)
5.10. Hydrow, Inc. (*LIST NOT EXHAUSTIVE)
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Growing popularity of home fitness equipment
6.1.2. Increasing adoption of smart and connected rowing machines
6.1.3. Rising trend of boutique rowing studios
6.2. Market Drivers
6.2.1. Increasing awareness about the health benefits of rowing
6.2.2. Growing demand for low-impact exercise options
6.2.3. Rising disposable incomes in emerging economies
6.3. Market Restraints
6.3.1. Intense competition from alternative cardio equipment
6.3.2. High initial cost of advanced rowing machines
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
7.1. Air Rower
7.2. Magnetic Rower
7.3. Hydraulic Rower
7.4. Water Rower
8. BY END USER (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
8.1. Home
8.2. Commercial
9. BY DISTRIBUTION CHANNEL (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
9.1. Online
9.2. Offline
10. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
10.1. North America
10.1.1. US
10.1.2. Canada
10.2. Europe
10.2.1. Germany
10.2.2. UK
10.2.3. France
10.2.4. Italy
10.2.5. Spain
10.2.6. Rest of Europe
10.3. Asia-Pacific
10.3.1. China
10.3.2. India
10.3.3. Japan
10.3.4. Australia
10.3.5. South Korea
10.3.6. Rest of APAC
10.4. Latin America
10.4.1. Brazil
10.4.2. Mexico
10.4.3. Rest of Latin America
10.5. Middle East & Africa
10.5.1. South Africa
10.5.2. GCC Countries
10.5.3. Rest of EMEA
*NOTE: All the segments mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%, YOY GROWTH (%)-- 2020-2031)
Rowing Machines Market Segmentation:
By Type:
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Air Rower
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Magnetic Rower
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Hydraulic Rower
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Water Rower
By End User:
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Home
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Commercial
By Distribution Channel:
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Online
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Offline
By Region:
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North America
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Europe
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Asia-Pacific
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Latin America
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Middle East & Africa:
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