1. Home
  2. Animal Health
  3. Pet Supplements Market Size, Share, Growth Analysis 2032

Pet Supplements Market Size, Share, Growth Analysis 2032

Pet Supplements Market Size and Forecast (2025 - 2032), By Pet Type (Dogs, Cats, Birds, Fishes, Horses, Others), By supplement type (multivitamins, probiotics, omega-3 fatty acids, proteins & peptides, joint health supplements, skin & coat supplements, etc.), By Form (Tablets & Capsules, Soft Chews & Gels, Liquids, Powders, Others), By distribution channel (veterinary hospitals & clinics, retail pharmacies, online pharmacies, pet stores, etc.), and Geography.

Report Code: ANI00862
Report Format: PDF + PPT + Excel
Download PDF Buy Now
Report Description

Market Overview:

The global pet supplements market is expected to reach a high CAGR of 5.8% over the Forecast Period 2025-2032, reaching USD XX million by 2024 and USD YY million by 2032.

North America currently dominates the market, owing to reasons such as growing pet humanisation, increased pet adoption, rising pet health concerns, and high disposable income. The market is expanding due to increased awareness about pet health and wellness, rising prevalence of pet health disorders, and rising demand for natural and organic pet supplements. However, the absence of standardisation and regulations in the pet supplement business may limit market growth to some extent.

 

Pet Supplements Market Dynamics:

Increasing Awareness about Pet Health and Wellness

Pet owners are increasingly concerned about their pets' health and well-being. They are actively looking for ways to help their pets live long and healthy lives. This trend is increasing demand for pet vitamins that can help avoid health problems, increase immunity, and improve overall well-being. According to an American Pet Products Association (APPA) poll from 2021, 35% of pet owners give their pets vitamins or supplements, up from 31% in 2020.

Growing Prevalence of Pet Health Issues

Obesity, arthritis, digestive diseases, and skin allergies are becoming more common in pets, particularly in those that are older. For example, the Association for Pet Obesity Prevention (APOP) estimates that 60% of cats and 56% of dogs in the United States would be overweight or obese in 2020. This is increasing demand for condition-specific pet supplements such as joint health, digestive, and skin/coat supplements.

Lack of Standardisation and Regulations

The pet supplement sector lacks standardisation and stringent restrictions, which may stifle market expansion. Many pet supplement products make unproven health claims and may contain varying amounts of active components. This might cause misunderstandings among pet owners and vets while also raising safety issues. In recent years, there has been a drive for increased research, quality control, and regulatory monitoring in the pet supplement industry.

 

Segment Overview

Dog supplements dominate the pet supplements market.

In 2022, dog supplements dominated the pet supplement industry. This is due to high dog ownership rates and increased understanding of dog health and wellness. The American Veterinary Medical Association (AVMA) estimates that more than 48 million households in the United States will possess at least one dog in 2021. Some of the most popular dog supplements are joint health, probiotics, and multivitamins.

The cat supplements segment is predicted to rise significantly throughout the forecast period, owing to factors such as increased cat ownership, increased frequency of feline health disorders, and rising demand for natural and organic cat supplements. According to the American Veterinary Medical Association, more than 31 million homes in the United States would possess at least one cat in 2021. Cat owners frequently use hairball control, urinary tract health, and omega-3 fatty acid supplements.

 

Regional Outlook:

North America Leads the Global Pet Supplements Market

North America dominated the worldwide pet supplement market in 2022, and this trend is likely to continue during the forecast period. Factors contributing to the high market share include increased pet humanisation, rising pet healthcare expenditure, rising demand for luxury pet care products, and the presence of important market players in the region. According to the APPA, the overall U.S. pet sector expenditure in 2021 will be $123.6 billion, with $50 billion going towards pet food and treats.

The Asia-Pacific region is expected to see the fastest growth throughout the forecast period, owing to factors such as rising pet adoption, rising disposable incomes, increased knowledge of pet health, and expanding distribution networks. The pet supplements market in China is estimated to rise at a CAGR of more than 10% during the forecast period, owing to an increase in pet ownership and rising demand for luxury pet care products.

 

Competitive Intelligence:

The worldwide pet supplements industry is extremely competitive, with numerous global and regional companies. To grow their market share, key players prioritise product innovation, strategic collaborations, and expansion into new geographies.

Nestlé Purina Petcare had the biggest market share in 2022, trailing Zoetis Inc., Nutramax Laboratories, Inc., Virbac, and BASF SE. Nestlé Purina Petcare sells a variety of pet nutrients under names like Purina Pro Plan Veterinary nutrients, Fortiflora, and Calming Care. Purina Pro Plan Veterinary Supplements Calming Care for Cats, a probiotic supplement to help cats reduce anxiety, will be available in January 2022.

Apoquel, Cytopoint, Simparica, and Revolution/Stronghold are among the primary pet nutrition brands owned by Zoetis Inc. In May 2021, the business gained FDA approval for Solensia (frunevetmab), a monoclonal antibody therapy for the treatment of pain associated with osteoarthritis in cats. Other major market players include NOW Foods, Ark Naturals, Kemin Industries, Novotech Nutraceuticals, Inc., and PetDine.

 

Analyst Opinion:

The pet supplements market is expected to expand rapidly in the future years, owing to the growing trend of pet humanisation, increased awareness of pet health and wellness, and the rising prevalence of pet health disorders. The COVID-19 epidemic has accelerated the market for pet supplements as more individuals adopted dogs for companionship during lockdowns and began to pay greater attention to their pets' health.

Dog supplements will continue to dominate the industry, with cat supplements showing the most increase. Joint health supplements, probiotics, and multivitamins will continue to be the best-selling pet supplement categories. North America will continue to dominate the market, while Asia-Pacific will be the fastest-expanding region.

Moving forward, the emphasis will be on creating novel, science-backed formulations, enhancing palatability, and assuring the safety and quality of pet supplements. Strategic collaborations among pet supplement makers, veterinarians, and pet retailers will be critical to driving market growth.

 

Major Players:

  • Nestlé Purina Petcare

  • Zoetis Inc.

  • Nutramax Laboratories, Inc.

  • Virbac

  • BASF SE

  • NOW Foods

  • Ark Naturals

  • Kemin Industries

  • Novotech Nutraceuticals, Inc.

  • PetDine

 

Key Developments:

  • Nestlé Purina Petcare will release Purina Pro Plan Veterinary Supplements Calming Care for Cats in January 2022.

  • Zoetis Inc. gained FDA approval in May 2021 for Solensia (frunevetmab), a monoclonal antibody therapy for the treatment of osteoarthritis pain in cats.

Table of Content

1. INTRODUCTION

   1.1. Market Definitions & Study Assumptions

   1.2. Market Research Scope and Segment  

   1.3. Research Methodology

2. EXECUTIVE SUMMARY 

   2.1. Market Overview & Insights

   2.2. Segment Outlook

   2.3. Region Outlook

3. COMPETITIVE INTELLIGENCE

   3.1. Companies Financial Position

   3.2. Company Benchmarking: Key Players

   3.3. Market Share Analysis: Key Companies 

   3.4. Recent Companies Key Activities

   3.5. Pricing Analysis

   3.6. SWOT Analysis

4. COMPANY PROFILES (Key Companies List by Country) (Premium)*

5. COMPANY PROFILES 

   5.1. Nestlé Purina Petcare

   5.2. Zoetis Inc.

   5.3. Nutramax Laboratories, Inc.

   5.4. Virbac  

   5.5. BASF SE

   5.6. NOW Foods

   5.7. Ark Naturals

   5.8. Kemin Industries

   5.9. Novotech Nutraceuticals, Inc.  

   5.10. PetDine *LIST NOT EXHAUSTIVE

6. MARKET DYNAMICS

   6.1. Market Trends

      6.1.1. Increasing Awareness about Pet Health and Wellness 

      6.1.2. Growing Presence of Pet Health Issues

      6.1.3. Shift towards Natural and Organic Pet Supplements  

   6.2. Market Drivers

      6.2.1. Rising Pet Humanisation Trend

      6.2.2. Growing pet adoption rates  

      6.2.3. Increasing pet healthcare expenditure

   6.3. Market Restraints  

      6.3.1. Lack of Standardisation and Regulations

      6.3.2. High Cost of Premium Pet Supplements

      6.3.3. Limited Awareness in Emerging Markets  

   6.4. Market Opportunities

   6.5. Porter's Five Forces Analysis

      6.5.1. Threat of New Entrants

      6.5.2. Bargaining Power of Buyers/Consumers

      6.5.3. Bargaining Power of Suppliers

      6.5.4. Threat of Substitute Products

      6.5.5. Intensity of Competitive Rivalry

   6.6. Supply Chain Analysis  

   6.7. Value Chain Analysis

   6.8. Trade Analysis

   6.9. Pricing Analysis

   6.10. Regulatory Analysis 

   6.11. Patent Analysis

   6.12. SWOT Analysis

   6.13. PESTLE Analysis

7. BY PET TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (% (2025-2032)  

   7.1. Dogs

   7.2. Cats

   7.3. Birds

   7.4. Fishes

   7.5. Horses  

   7.6. Others

8. BY SUPPLEMENT TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (% (2025-2032)

   8.1. Multivitamins

   8.2. Probiotics

      8.2.1. Lactobacillus

      8.2.2. Bifidobacterium

      8.2.3. Others

   8.3. Omega-3 Fatty Acids

      8.3.1. Fish Oil  

      8.3.2. Flaxseed Oil

      8.3.3. Krill Oil

   8.4. Proteins & Peptides

      8.4.1. Collagen

      8.4.2. Glucosamine

      8.4.3. Chondroitin

   8.5. Joint Health Supplements 

      8.5.1. Glucosamine

      8.5.2. Chondroitin  

      8.5.3. MSM

   8.6. Skin and Coat Supplements

      8.6.1. Omega-3 Fatty Acids

      8.6.2. Biotin

      8.6.3. Vitamin E

   8.7. Others

9. BY FORM (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (% (2025-2032)

    9.1. Tablets & capsules

    9.2. Soft Chews & Gels  

    9.3. Liquids

    9.4. Powders

    9.5. Others

10. BY DISTRIBUTION CHANNEL (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (% (2025-2032)  

    10.1. Veterinary Hospitals & Clinics

    10.2. Retail Pharmacies

    10.3. Online pharmacies

    10.4. Pet Stores

    10.5. Others

11. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (% (2025-2032)*  

    11.1. North America  

       11.1.1. U.S.

       11.1.2. Canada

    11.2. Europe

       11.2.1. Germany

       11.2.2. U.K. 

       11.2.3. France

       11.2.4. Italy

       11.2.5. Spain  

       11.2.6. Russia

       11.2.7. Rest of Europe

    11.3. Asia-Pacific

       11.3.1. China

       11.3.2. Japan

       11.3.3. India

       11.3.4. Australia  

       11.3.5. South Korea

       11.3.6. Rest of Asia-Pacific  

    11.4. Latin America

       11.4.1. Brazil

       11.4.2. Mexico

       11.4.3. Argentina

       11.4.4. Rest of Latin America

    11.5. Middle East & Africa

       11.5.1. South Africa

       11.5.2. Saudi Arabia 

       11.5.3. UAE

       11.5.4. Rest of MEA

 

*NOTE: All the regions mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (% (2025-2032)

Scope of the Report

By Pet Type:

  • Dogs

  • Cats

  • Birds

  • Fishes

  • Horses

  • Others

By Supplement Type:

  • Multivitamins

  • Probiotics

    • Lactobacillus

    • Bifidobacterium

    • Others

  • Omega-3 Fatty Acids

    • Fish Oil

    • Flaxseed Oil

    • Krill Oil

  • Proteins & Peptides

    • Collagen

    • Glucosamine

    • Chondroitin

  • Joint Health Supplements

    • Glucosamine

    • Chondroitin

    • MSM

  • Skin & coat supplements

    • Omega-3 Fatty Acids

    • Biotin

    • Vitamin E

  • Others

By Form:

  • Tablets & capsules

  • Soft Chews & Gels

  • Liquids

  • Powders

  • Others

By Distribution Channel:

  • Veterinary Hospitals and Clinics
  • Retail pharmacies
  • Online pharmacies
  • Pet Stores
  • Others

By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Afric

Frequently Asked Questions

We at Aurorawave Intellects Market Report gives total market analysis that suit our customer business need and permit decision maker to run organizations without any problem. We have accomplished greatness in giving start to finish market research arrangements. Our detachment of industry specialists accumulate key data and get ready substance that lines up with our customer's business/specialty.

At aurorawaveintellects.com, we believe that every industry is important to us. Our extensive team of analysts give equal focus to various industries in order to cater to our client needs, some of them being – Healthcare & Pharma, Medical, Automotive, Electric, Chemical, Manufacturing, Energy & Power, Consumer Goods etc.
Our core expertise lies in gaining deeper insights from reliable and trusted voices in the market. We always analyse market trends over the course of multiple years and examine which topics are most relevant to our clients. We pay a great deal of attention to emerging trends, niche technologies, and the latest innovations and research to bring out the best that we can offer.
We understand that every client is different and so is their requirement. While we try to gauge our clients’ needs, we are unable to cover every possible angle of a market in an off-the-shelf report. Hence, we also provide customization options to our reports to suit your needs. If you would like to know what information we can provide about a particular topic, please get in touch with us at info@aurorawaveintellects.com.
Our Research Reports give insights into a gamut of qualitative and quantitative topics. Every Research Report contains the following: • Market landscape • Market size • Market segmentation • Market drivers, challenges, and trends • Vendor landscape For more detail on what a specific report contains, click on report details to know more. If you would like to know what information we can provide about a particular topic, please get in touch with us at info@aurorawaveintellects.com
Our Research Reports are frequently updated with new data and predictions. We also have reports from previous years for specific topics. If you need help, contact us at info@aurorawaveintellects.com and we will be happy to assist you for your query.

We at aurorawaveintellects.com offer mainly 3 types of licenses:

• Single User: Research Report copy can be distributed to a single user only

• Multi User: Research Report distribution is restricted up to 5 users.

• Corporate License :Research Report can be distributed across the company.

Based on the nature of the topic or research, the formats vary. The different formats of the report are as following:

• PDF

• Word Document

• PPT

To purchase a research report, you can browse through various categories, industries or topics and choose a particular report. Next, choose a license type and add the report to your cart. Then simply check out and complete the payment transaction and your report will be delivered to your inbox via email..

Following modes are available for making the payment:

• Online Payment (Visa Card, Master Card, Stripe)

• Razorpay

• Net Banking

• Bank Wire Transfer

At Research Reports Inc., we believe in providing the best value and offering competitive pricing to our customers to reflect that value. However, if you would still like to find out about discounts and offers, please get in touch with us at info@aurorawaveintellects.com.
Yes, you can purchase individual sections of the report. Please get in touch with us at info@aurorawaveintellects.com with your specific request, and we will support you accordingly.
As soon as the purchase process is over and the payment transaction is complete, you will receive the receipt via email.
The purchased Research Report is delivered to your registered email address within 48 hours of receipt of payment. If in case you did not, please check your spam folder. If you still haven’t received it, please get in touch with us at info@aurorawaveintellects.com
If you would like to receive a hard copy of the report, please get in touch with us at info@aurorawaveintellects.com with details about your purchase and we will process the same.
At aurorawaveintellects.com, we offer strong after-sales support with every purchase. Feel free to call us or email us with your queries and we will ensure they are addressed appropriately.
The Research Reports we provide are designed to cater to all market participants across the value chain. However, we do understand that every report may or may not meet the exact client requirement. For any specific change or customization in the report, please get in touch with us at info@aurorawaveintellects.com with your specific request, and we will support you accordingly.

Our customer service and research specialist team are available by phone and by email. Customer service hours are 24X7 Indian Standard Time (IST). You may reach us at:

• Email: info@aurorawaveintellects.com

• United Kingdom: ++91 7382742511