The global personal lubricants market is expected to grow at a CAGR of 9.4% between 2024 and 2031, from $1.36 billion in 2022 to $2.29 billion in 2031. North America currently dominates this market.
The personal lubricant market is experiencing significant growth due to increasing awareness of sexual health and wellness, increased acceptance of sexual wellness products and increased demand for enhanced intimate experiences. Changing attitudes towards sexuality, especially among younger demographics, are driving market expansion. In addition, the prevalence of e-commerce platforms has increased the availability of these products to consumers, driving the growth of the market.
Market Trend: Rising demand for organic and natural lubricants
The personal lubricant business is undergoing a big movement towards organic and natural products. Consumers are more aware of the chemicals in personal care products, increasing the need for lubricants manufactured from natural plant substances This tendency is worsened by worries about possible has been allergic to and sensitive to components, and ecologically friendly sustainable products And the movement is pushed by Manufacturers are reacting by employing organic lubricants containing components such as aloe vera, coconut oil, and other plant extracts are created and marketed on These components are regarded safe and healthy alternatives to standard synthetic fats, which are appealing for health- conscious customers and people with sensitive skin.
Market Driver: Increasing awareness of sexual health and wellness
One of the main forces behind the personal lubricants business moving forward is growing knowledge of sexual health and wellbeing. With more honest conversation and education about sex and sexual well-being, social perceptions on these subjects have drastically shifted recently. This growing awareness of the relevance of sexual health a personal lubricant may be taken in intimate events and prevention better knowledge of common issues such vaginal dryness. All helped to explain this pattern via enlargement. Consumers therefore gain from utilizing personal lubricants not just for enjoyment but also to keep sexual health and avoid pain during contact. This better understanding has increased the usage of personal lubricants, therefore fostering market expansion across different groups.
Market Restraint: Stigma and cultural barriers in conservative societies
Even although the personal lubricant business is expanding overall, in conservative nations stigma and cultural hurdles still provide major obstacles. Many countries still forbid talks on sexual health as well as the usage of sexual wellness products. Particularly in fields where sexual health education is scarce or prohibited, the stigma attached to these items might cause shame or guilt among possible users. This limitation influences not only personal buying choices but also marketing plans, which some conservative shops are afraid to openly show or conceal sensitive marketing techniques, educational initiatives, And slow social transformation in views of sexual health and well-being.
Water-based lubricants dominate the market
In the lubricant industry, lubricating water is the dominating industry, with the biggest market share. This lubricant is suggested for its flexibility, safety and uniformity.
Water-based lotions are usually considered gentle, making them ideal for sensitive skin. Easy to clean, stain proof, and suitable with latex condoms. Their water-soluble nature helps them to be taken more easily by the body, lowering the risk of infection. The rise of the segment is driven by the steady creation of new goods, including a mix of natural ingredients and synthetic formulations to ensure a better user experience and customers answering to special needs has relished it.
North America leads the global personal lubricants market
North America leads the personal lubricant market due to its high knowledge of sexual health and fitness goods.
The North American market, especially the United States, makes for the biggest share of the global personal lubricant business. This dominance can be credited to several reasons such as greater knowledge of sexual health, more open views towards sexuality, and key market players in the sector Well-established health infrastructure and e- vigorous commerce helps ease access to these goods. Moreover, the region’s regulatory environment is beneficial to growth and trade. The market in North America is highly diverse, with makers constantly offering new formulations to meet specific customer preferences and needs, such as organic products functional and flavoured.
The private lubricant market is highly competitive, characterized by the presence of established multinational companies and major emerging players such as Reckitt Benckiser and Church & Dwight Co., etc. Larger market leaders offer their well-known brands, extensive distribution networks and high R&D investments but, to meet the growing consumer demand for these innovations, there is increased competition in the market from even smaller, more specialized companies that focus on natural and organic products Small brands can gain visibility and market share. Companies distinguish themselves through innovation, focusing on products such as sustainable formulas, eco-friendly packaging, and unique products are marketing strategies evolving to meet changing consumer mindsets, focusing on wellness and sexual health beyond just pleasure.
Reckitt Benckiser Group plc
Church & Dwight Co., Inc.
BioFilm, Inc.
LifeStyles Healthcare Pte Ltd
Lovehoney Group Ltd
Sliquid, LLC
Trigg Laboratories, Inc.
uberlube
The Yes Yes Company Ltd.
Sasmar
pjur group Luxembourg S.A.
Mayer Laboratories, Inc.
In 2023, Reckitt Benckiser launched a new line of organic personal lubricants under its Durex name, responding to growing customer desire for natural products.
In 2022, Church & Dwight Co. bought TheraWorx Relief, growing its portfolio in the intimate health area.
1. INTRODUCTION
1.1. Market Definition
1.2. Study Scope
1.3. Currency Conversion
1.4. Study Period (2022- 2031)
1.5. Regional Coverage
2. RESEARCH METHODOLOGY
2.1. Primary Research
2.2. Secondary Research
2.3. Company Share Analysis
2.4. Data Triangulation
3. EXECUTIVE SUMMARY
3.1. Global Personal Lubricants Market (2018 – 2022)
3.2. Global Personal Lubricants Market (2023 – 2031)
3.2.1. Market Segment By Type (2023 – 2031)
3.2.2. Market Segment By Distribution Channel (2023 – 2031)
3.2.3. Market Segment By End-user (2023 – 2031)
3.2.4. Market Segment By Region (2023 – 2031)
4. MARKET DYNAMICS
4.1. Market Trends
4.1.1. Rising demand for organic and natural lubricants
4.1.2. Increased focus on sexual wellness and education
4.1.3. Growing popularity of flavored and sensation-enhancing lubricants
4.2. Market Drivers
4.2.1. Increasing awareness of sexual health and wellness
4.2.2. Rising prevalence of sexual dysfunction and vaginal dryness
4.2.3. Expanding e-commerce platforms for discreet purchases
4.3. Market Restraints
4.3.1. Stigma and cultural barriers in conservative societies
4.3.2. Health concerns related to certain lubricant ingredients
4.4. Porter's Five Forces Analysis
4.4.1. Threat of New Entrants
4.4.2. Bargaining Power of Buyers/Consumers
4.4.3. Bargaining Power of Suppliers
4.4.4. Threat of Substitute Products
4.4.5. Intensity of Competitive Rivalry
4.5. Supply Chain Analysis
4.6. Pricing Analysis
4.7. Regulatory Analysis
4.8. Pipeline Analysis
5. BY TYPE (MARKET VALUE (US$ MILLION) – 2022-2031*)
5.1. Water-based
5.2. Silicone-based
5.3. Oil-based
5.4. Hybrid
6. BY DISTRIBUTION CHANNEL
6.1. Online
6.2. Offline
7. BY END-USER
7.1. Individual
7.2. Commercial
8. GEOGRAPHY
8.1. North America
8.1.1. United States
8.1.2. Canada
8.1.3. Mexico
8.2. South America
8.2.1. Brazil
8.2.2. Argentina
8.2.3. Rest of South America
8.3. Europe
8.3.1. Germany
8.3.2. United Kingdom
8.3.3. France
8.3.4. Italy
8.3.5. Spain
8.3.6. Russia
8.3.7. Rest of Europe
8.4. Asia-Pacific
8.4.1. China
8.4.2. Japan
8.4.3. India
8.4.4. Australia
8.4.5. South Korea
8.4.6. Rest of Asia-Pacific
8.5. Middle-East
8.5.1. UAE
8.5.2. Saudi Arabia
8.5.3. Turkey
8.5.4. Rest of Middle East
8.6. Africa
8.6.1. South Africa
8.6.2. Egypt
8.6.3. Rest of Africa
9. COMPETITVE LANDCAPE
9.1. Key Developments
9.2. Company Market Share Analysis
9.3. Product Benchmarking
10. SWOT ANALYSIS
11. COMPANY PROFILES
11.1. Reckitt Benckiser Group plc
11.2. Church & Dwight Co., Inc.
11.3. BioFilm, Inc.
11.4. LifeStyles Healthcare Pte Ltd
11.5. Lovehoney Group Ltd
11.6. Sliquid, LLC
11.7. Trigg Laboratories, Inc.
11.8. uberlube
11.9. The Yes Yes Company Ltd.
11.10. Sasmar
11.11. pjur group Luxembourg S.A.
11.12. Mayer Laboratories, Inc. (*LIST NOT EXHAUSTIVE)
12. MARKET OPPORTUNITIES
By Type:
Water-based
Silicone-based
Oil-based
Hybrid
By Distribution Channel:
Online
Offline
By End-user:
Individual
Commercial
By Region:
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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