From USD 10.26 billion in 2022 to USD 31.8 billion by 2031, the worldwide meal kit market is expected to rise at a CAGR of 13.1%. Over the projection period, North America is predicted to control the market.
Driven by changing consumer lifestyles, growing desire for quick and healthy meal options, and increased popularity of home cooking, the meal kit market has seen notable expansion recently. For people who want to make fresh meals without the stress of grocery shopping and meal preparation, meal kits provide a handy alternative with pre-portioned supplies and instructions delivered right to consumers' homes. The COVID-19 epidemic has hastened market expansion since social distance policies and lockdowns resulted in higher acceptance of food kit services.
Market Trend: Growing need for sustainable and plant-based food choices
Driven by increased consumer awareness of environmental issues and health concerns, the meal kit market is clearly moving toward plant-based and sustainable meal options. The growing number of meal kit businesses providing vegetarian and vegan choices as well as those stressing the procurement of locally sustainable ingredients mirror this trend. Customers are growing more aware of their carbon footprint and looking for solutions to lower their environmental effect with their eating decisions. Expanding their plant-based products, employing environmentally friendly packaging materials, and stressing the sustainability elements of their sourcing policies, meal kit companies are reacting to this trend. To appeal to health-conscious clients, many businesses are also adding products that fit particular dietary requirements as gluten-free, ketogenic, or paleo diets. With businesses spending in research and development to produce more varied and sustainable meal options, this trend is predicted to keep boosting invention in the meal kit market.
Market Driver: Convenience and time-saving advantages are the market driver.
The meal kit market is driven mostly by the time-saving and convenience these products provide for customers. Many people and families struggle in today's fast-paced environment to find time for meal planning, grocery shopping, and cooking wholesome meals from scratch. Meal kits greatly save time and effort by offering pre-portioned ingredients and simple-to-follow recipes, therefore addressing this difficulty. Millennials that value efficiency and good eating as well as working parents and busy professionals will find this convenience element very appealing. Particularly helpful for smaller homes, meal kits cut food waste by offering exact amounts of components and replace the need for thorough meal planning. Moreover, the range of cuisines and recipes presented by meal kit companies lets customers try fresh tastes and culinary methods without having to buy specific products or cooking tools. Meal kit services are predicted to keep in demand as consumers give convenience top priority without sacrificing meal quality, therefore promoting industry expansion.
Market Restraint: Excessive expenses and difficulties with subscription models
The rather high cost of these services relative to conventional food shopping and home cooking is one of the primary challenges confronting the meal kit sector. Meal kits' convenience and quality can come at a premium, which would be a drawback for budget-conscious consumers or those on limited means. Meal kits usually cost more per serving than homemade meals using items bought from a grocery store. Potential consumers may be turned off by this price disparity, particularly in areas with lower average earnings or during recessionary times. Furthermore, some customers who would want more freedom in their meal planning or who might not want to commit to consistent delivery may find the subscription-based model used by many meal kit companies difficult. For certain consumers, minimum order criteria and cancellation rules can also be off-putting. Moreover, the perishable character of the components used in meal kits calls for effective logistics and delivery systems, which can raise running expenses for businesses and hence influence pricing. Companies will have to find solutions to these cost issues while keeping quality and convenience if the market gets more competitive in order to draw in and keep consumers.
Meal kits non-vegetarian predominate on the market.
Currently controlling the meal kit market with the most share of income and sales volume is the non-vegetarian sector. There are various reasons for this domination, including conventional eating tastes in many areas and the belief of meat-based meals as more enjoyable and high in proteins. Popular cuisines and meals incorporating beef, chicken, pig, and seafood as main ingredients abound from non-vegetarian meal packages. From those wishing to discover other cuisines to those searching traditional comfort meals, these kits appeal to a wide range of consumers. Strong performance of the category also results from the popularity of high-protein diets and the adaptability of meat-based recipes. Furthermore, especially in terms of protein count, many customers believe non-vegetarian meals to be more comprehensive and nutritionally balanced. Meal kit businesses have profited from this demand by providing a wide range of non-vegetarian choices including gourmet selections and cuisines influenced by many worldwide culinary traditions. Though the non-vegetarian section still dominates, there is growing interest in plant-based and flexitarian options, which reflect shifting consumer tastes and rising knowledge of the environmental and health effects of meat intake.
Leading worldwide meal kit market is North America
Currently leading the worldwide meal kit market, North America is likely to keep that leading position over the forecast period. Several elements help to explain this geographical dominance: high consumer awareness, a strong culture of convenience, and well-developed e-commerce and logistics infrastructure. Particularly the United States has been leading the meal kit revolution; several businesses joining the market and quickly becoming well-known among families and urban professionals. Meal kit businesses have found a perfect setting in the fast-paced lifestyle of the area combined with growing health consciousness and passion in home cooking. Furthermore in line with the value proposition of meal kits, North American customers have shown a readiness to pay premium rates for convenience and quality. The COVID-19 epidemic has hastened business expansion in the area as social separation policies and stay-at-home orders raised meal kit service acceptance. Major players and large investments in marketing and product development have also helped North America to have market supremacy. But spurred by shifting consumer tastes and growing urbanization, other areas—especially Europe and Asia-Pacific—are seeing fast expansion in the meal kit business.
Strong rivalry among many competitors fighting for market share by means of product differentiation, pricing policies, and geographical expansion defines the meal kit market. Using their brand recognition and wide-ranging distribution systems, established businesses including HelloFresh, Blue Apron, and Home Chef dominate a good share of the industry. But the sector has also seen regional rivals aiming at local markets and specialist businesses emphasizing particular dietary preferences or cuisines emerging. To maximize customer experience, streamline logistics, and increase personalization, many businesses are heavily spending in technology. Common approaches to draw clients and set apart offers are collaborations with food companies, nutritionists, and famous chefs. Mergers and acquisitions have also helped the market to consolidate as bigger businesses try to increase their market presence and capability. Further escalating rivalry are conventional grocery stores and food delivery companies joining the meal kit market. Companies are emphasizing client retention, environmental projects, and product portfolio diversification to keep their competitive edge as the market develops.
HelloFresh
Blue Apron
Home Chef
Sun Basket
Green Chef
Purple Carrot
Marley Spoon
Gobble
Freshly
Dinnerly
EveryPlate
Hungryroot
HelloFresh bought Green Chef in 2023 to increase the range of products in the organic and specialist diets.
In 2022 Blue Apron teamed with Walmart to provide its meal kits through the e-commerce platform of the store, therefore greatly increasing its distribution range.
1. INTRODUCTION
1.1. Market Definition
1.2. Study Scope
1.3. Currency Conversion
1.4. Study Period (2022- 2031)
1.5. Regional Coverage
2. RESEARCH METHODOLOGY
2.1. Primary Research
2.2. Secondary Research
2.3. Company Share Analysis
2.4. Data Triangulation
3. EXECUTIVE SUMMARY
3.1. Global Meal Kit Market (2018 – 2022)
3.2. Global Meal Kit Market (2023 – 2031)
3.2.1. Market Segment By Meal Type (2023 – 2031)
3.2.2. Market Segment By Serving (2023 – 2031)
3.2.3. Market Segment By Distribution Channel (2023 – 2031)
3.2.4. Market Segment By End-User (2023 – 2031)
4. MARKET DYNAMICS
4.1. Market Trends
4.1.1. Rising demand for plant-based and sustainable meal options
4.1.2. Increased focus on personalized nutrition
4.1.3. Integration of AI and machine learning in meal planning
4.2. Market Drivers
4.2.1. Convenience and time-saving benefits
4.2.2. Growing health consciousness among consumers
4.2.3. Expansion of e-commerce and food delivery services
4.3. Market Restraints
4.3.1. High costs and subscription model challenges
4.3.2. Concerns over packaging waste
4.4. Porter's Five Forces Analysis
4.4.1. Threat of New Entrants
4.4.2. Bargaining Power of Buyers/Consumers
4.4.3. Bargaining Power of Suppliers
4.4.4. Threat of Substitute Products
4.4.5. Intensity of Competitive Rivalry
4.5. Supply Chain Analysis
4.6. Pricing Analysis
4.7. Regulatory Analysis
4.8. Pipeline Analysis
5. BY MEAL TYPE (MARKET VALUE (US$ MILLION) – 2022-2031*)
5.1. Vegan
5.2. Vegetarian
5.3. Non-Vegetarian
6. BY SERVING
6.1. Single Serving
6.2. Multiple Serving
7. BY DISTRIBUTION CHANNEL
7.1. Online
7.2. Offline
8. BY END-USER
8.1. Households
8.2. Corporate
9. GEOGRAPHY
9.1. North America
9.1.1. United States
9.1.2. Canada
9.1.3. Mexico
9.2. South America
9.2.1. Brazil
9.2.2. Argentina
9.2.3. Rest of South America
9.3. Europe
9.3.1. Germany
9.3.2. United Kingdom
9.3.3. France
9.3.4. Italy
9.3.5. Spain
9.3.6. Russia
9.3.7. Rest of Europe
9.4. Asia-Pacific
9.4.1. China
9.4.2. Japan
9.4.3. India
9.4.4. Australia
9.4.5. South Korea
9.4.6. Rest of Asia-Pacific
9.5. Middle-East
9.5.1. UAE
9.5.2. Saudi Arabia
9.5.3. Turkey
9.5.4. Rest of Middle East
9.6. Africa
9.6.1. South Africa
9.6.2. Egypt
9.6.3. Rest of Africa
10. COMPETITIVE LANDSCAPE
10.1. Key Developments
10.2. Company Market Share Analysis
10.3. Product Benchmarking
11. SWOT ANALYSIS
12. COMPANY PROFILES
12.1. HelloFresh
12.2. Blue Apron
12.3. Home Chef
12.4. Sun Basket
12.5. Green Chef
12.6. Purple Carrot
12.7. Marley Spoon
12.8. Gobble
12.9. Freshly
12.10. Dinnerly
12.11. EveryPlate
12.12. Hungryroot (*LIST NOT EXHAUSTIVE)
13. MARKET OPPORTUNITIES
Vegan
Vegetarian
Non-Vegetarian
By Serving:
Single Serving
Multiple Serving
By Distribution Channel:
Online
Offline
By End-User:
Households
Corporate
By Region:
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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