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Kraft Paper Market Size, Share, Growth Analysis 2032

Kraft Paper Market Size and Forecast (2025 - 2032), By Grade (Bleached, Unbleached), By Packaging Form (Wraps, Pouches, Grocery Bags, Corrugated Boxes, Industrial Bags, Sacks), By Application (Food & Beverages, Pharmaceuticals, Building & Construction, Cosmetics & Personal Care, Others), By Wood Pulp Type (Softwood, Hardwood), and Geography.

Report Code: PAC00786
Report Format: PDF + PPT + Excel
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Report Description

Market Overview:

“The global Kraft Paper market size is projected to reach USD YY billion by 2032, from USD YY billion in 2024, at a CAGR of 3.2% during the forecast period.”

Asia-Pacific dominated the market in 2023 and is expected to maintain its position through 2031. The growth is primarily driven by increasing demand from the packaging industry, rising environmental concerns, and the growing popularity of sustainable packaging solutions. The market witnessed a surge in demand for grocery bags and e-commerce packaging during the COVID-19 pandemic.

 

Kraft Paper Market Dynamics:

Growing Demand for Sustainable Packaging Solutions

The growing awareness of environmental issues and the need for sustainable packaging solutions is driving the demand for kraft paper. Kraft paper is biodegradable, recyclable, and compostable, making it a viable environmentally friendly alternative to plastic packaging. Many businesses are using kraft paper packaging to lower their carbon footprint and attract environmentally concerned customers.

According to the Sustainable Packaging Coalition's research, more than 70% of consumers are willing to pay a premium for products created from sustainable materials.

 

Expanding E-commerce Industry Fueling Packaging Demand

The rapidly growing e-commerce sector is a key driver of the kraft paper market. The popularity of online shopping has increased demand for packing materials such as corrugated cardboard boxes and kraft paper bags. Kraft paper has excellent protective characteristics that ensure the safe delivery of products to customers. Amazon expects a 30% increase in global packaging usage by 2024, with kraft paper accounting for a sizable share of that total.

 

Fluctuating Raw Material Prices

The fluctuating price of wood pulp, the key raw material in kraft paper, may limit market growth to some extent. Weather, forest restrictions, and global trade dynamics are among the factors impacting wood pulp availability and pricing.

 

Segment Overview:

Unbleached Kraft Paper Segment to Dominate the Market

The unbleached kraft paper category is estimated to have the biggest market share over the forecast period. Unbleached kraft paper is commonly used in the packaging sector because it is stronger, more durable, and less expensive than bleached kraft paper. It is widely used to make supermarket bags, sacks, and corrugated boxes. In 2023, unbleached kraft paper accounted for more than 60% of the worldwide kraft paper market.

 

Regional Outlook:

Asia-Pacific to Lead the Market

Asia-Pacific is predicted to dominate the kraft paper market, owing to the region's quickly developing packaging industry, greater e-commerce penetration, and growing consumer awareness of environmentally friendly packaging options. China and India are Asia-Pacific's largest kraft paper markets, thanks to their vast populations, growing middle classes, and robust food and beverage industries. In 2023, Asia-Pacific accounted for more than 45% of the global kraft paper market.

 

Competitive Intelligence:

The kraft paper market is moderately concentrated, with several global and regional competitors vying for market share. The market's top companies include International Paper, WestRock, Mondi Group, Smurfit Kappa, and Stora Enso. To improve their market position, these businesses invest in capacity growth, mergers and acquisitions, and product development. In 2024, International Paper announced intentions to invest USD 500 million in expanding its kraft paper production capacity in the United States to fulfil rising demand.

 

Analyst Opinion:

The kraft paper market is expected to expand gradually in the coming years, driven by rising demand for environmentally friendly packaging solutions and a flourishing e-commerce industry. The market is predicted to expand fast in the Asia-Pacific region, particularly in China and India. However, market growth may be limited by raw material price volatility and increased competition from alternative packaging materials. To remain competitive, businesses must prioritise product innovation, cost savings, and strategic partnerships.

 

Major Players:

  1. International Paper

  2. WestRock

  3. Mondi Group

  4. Smurfit Kappa

  5. Stora Enso

  6. Sappi

  7. Canfor Corporation

  8. Svenska Cellulosa Aktiebolaget (SCA)

  9. Nippon Paper Industries

  10. Oji Holdings Corporation

 

Key Developments:

  • In June 2024, International Paper announced intentions to invest USD 500 million to expand its kraft paper production capacity in the United States.

  • Smurfit Kappa paid USD 250 million in March 2024 to acquire a well-known kraft paper manufacturer in Brazil, expanding its foothold in the Latin American market.

Table of Content

1. INTRODUCTION

   1.1. Market Definitions & Study Assumptions

   1.2. Market Research Scope & Segment

   1.3. Research Methodology

2. EXECUTIVE SUMMARY

   2.1. Market Overview & Insights

   2.2. Segment Outlook

   2.3. Region Outlook

3. COMPETITIVE INTELLIGENCE

   3.1. Companies Financial Position

   3.2. Company Benchmarking -- Key Players

   3.3. Market Share Analysis -- Key Companies

   3.4. Recent Companies Key Activities

   3.5. Pricing Analysis

   3.6. SWOT Analysis

4. COMPANY PROFILES (Key Companies list by Country) (Premium) *

5. COMPANY PROFILES

   5.1. International Paper

   5.2. WestRock

   5.3. Mondi Group

   5.4. Smurfit Kappa

   5.5. Stora Enso

   5.6. Sappi

   5.7. Canfor Corporation

   5.8. Svenska Cellulosa Aktiebolaget (SCA)

   5.9. Nippon Paper Industries

   5.10. Oji Holdings Corporation (*LIST NOT EXHAUSTIVE)

6. MARKET DYNAMICS

   6.1. Market Trends

        6.1.1. Growing Demand for Sustainable Packaging Solutions

        6.1.2. Increasing Adoption of Kraft Paper in the Food & Beverage Industry

        6.1.3. Rise of E-commerce and Its Impact on Packaging Demand

   6.2. Market Drivers

        6.2.1. Expanding E-commerce Industry Fueling Packaging Demand

        6.2.2. Increasing Consumer Awareness About Environmental Issues

        6.2.3. Favorable Government Regulations and Policies Supporting Sustainable Packaging

   6.3. Market Restraints

        6.3.1. Fluctuating Raw Material Prices

        6.3.2. Competition from Alternative Packaging Materials

   6.4. Market Opportunities

   6.5. Porter's Five Forces Analysis

        6.5.1. Threat of New Entrants

        6.5.2. Bargaining Power of Buyers/Consumers

        6.5.3. Bargaining Power of Suppliers

        6.5.4. Threat of Substitute Products

        6.5.5. Intensity of Competitive Rivalry

   6.6. Supply Chain Analysis

   6.7. Value Chain Analysis

   6.8. Trade Analysis

   6.9. Pricing Analysis

   6.10. Regulatory Analysis

   6.11. Patent Analysis

   6.12. SWOT Analysis

   6.13. PESTLE Analysis

7. BY GRADE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

   7.1. Bleached

        7.1.1. Low Bleach

        7.1.2. High Bleach

   7.2. Unbleached

        7.2.1. Rough

        7.2.2. Smooth

8. BY PACKAGING FORM (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

   8.1. Wraps

   8.2. Pouches

   8.3. Grocery Bags

   8.4. Corrugated Boxes

   8.5. Industrial Bags

   8.6. Sacks

        8.6.1. Open Mouth

        8.6.2. Valve

9. BY APPLICATION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

   9.1. Food & Beverages

        9.1.1. Bakery & Confectionery

        9.1.2. Dairy Products

        9.1.3. Meat & Seafood

        9.1.4. Others

   9.2. Pharmaceuticals

   9.3. Building & Construction

   9.4. Cosmetics & Personal Care

   9.5. Others

10. BY WOOD PULP TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

    10.1. Softwood

          10.1.1. Pine

          10.1.2. Spruce

          10.1.3. Fir

    10.2. Hardwood

          10.2.1. Birch

          10.2.2. Eucalyptus

          10.2.3. Others

11. BY REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

    11.1. North America

          11.1.1. United States

          11.1.2. Canada

    11.2. Europe

          11.2.1. Germany

          11.2.2. United Kingdom

          11.2.3. France

          11.2.4. Italy

          11.2.5. Spain

          11.2.6. Russia

          11.2.7. Rest of Europe

    11.3. Asia-Pacific

          11.3.1. China

          11.3.2. India

          11.3.3. Japan

          11.3.4. South Korea

          11.3.5. Australia

          11.3.6. Rest of Asia-Pacific

    11.4. Latin America

          11.4.1. Brazil

          11.4.2. Mexico

          11.4.3. Argentina

          11.4.4. Rest of Latin America

    11.5. Middle East & Africa

          11.5.1. Saudi Arabia

          11.5.2. South Africa

          11.5.3. UAE

          11.5.4. Rest of Middle East & Africa

 

*NOTE: All the regions mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

Scope of the Report

By Grade:

  • Bleache

  • Unbleache

By Packaging Form:

  • Wraps

  • Pouches

  • Grocery Bags

  • Corrugated Boxes

  • Industrial Bags

  • Sack

By Application:

  • Food & Beverage

  • Pharmaceuticals

  • Building & Construction

  • Cosmetics & Personal Care

  • Others

By Wood Pulp Type:

  • Softwoo

  • Hardwoo

By Region:

  • North Americ

  • Europ

  • Asia-Pacifi

  • Latin Americ

  • Middle East & Afric

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