India Tile Adhesives Market
India Tile Adhesives Market Size, Share & Industry Analysis, By Type (Cementitious, Epoxy, Acrylic), By Application (Wall Tiles, Floor Tiles, Ceiling Tiles), By End-Use (Residential, Commercial, Industrial), By Distribution Channel (Direct Sales, Distributors, Online Retailers), By Region (North, South, East, West) - Share, Size, Outlook, and Opportunity Analysis, 2024-2031.
Market Overview:
The India Tile Adhesives market is expected to develop at a 9.3% CAGR between 2024 and 2031, reaching INR YY billion by 2031. The South region is predicted to lead the market, accounting for around 35% of the total share. Key metrics include increased construction activity, urbanisation, and rising demand for visually appealing interiors.
The Indian Tile Adhesives market is expanding rapidly, owing to a thriving construction industry and increased renovation activity. Technological advances in adhesive formulations, increased knowledge of the advantages of tile adhesives over traditional mortar, and the government's emphasis on infrastructure development are all driving market growth. Tile adhesives' adaptability in a variety of applications, from residential buildings to business complexes, attracts a wide range of end users and drives market growth.
Market Dynamics:
Market Trend: Rising adoption of large-format tiles drives demand for high-performance adhesives
The India Tile Adhesives market is experiencing a surge in demand as large-format tiles gain popularity in both residential and commercial settings. As consumers and architects choose larger tiles to create seamless and visually appealing surfaces, there is an increasing demand for high-performance adhesives that can assure adequate bonding and avoid tile displacement. This trend is increasing the demand for improved tile adhesives with greater strength and flexibility.
Recent industry advances have emphasised this trend. In 2023, some top tile producers reported a 30% growth in large-format tile sales, resulting in increased need for specialised adhesives. For example, a major adhesive producer recently developed a new line of adhesives built exclusively for large-format tiles, with improved grip and slip properties. This breakthrough has created a new industry standard, leading other manufacturers to create comparable high-performance adhesives.
Market Driver: Government initiatives in affordable housing and infrastructure development accelerate market growth
The Indian government's emphasis on affordable housing plans and infrastructure development is a key driver of the Tile Adhesives market. Initiatives such as "Housing for All" and the Smart Cities Mission are driving construction activity across the country, increasing demand for building supplies like tile adhesives. The emphasis on quality and endurance in these projects encourages the use of current building materials and processes.
Recent data support this trend. According to the Ministry of Housing and Urban Affairs, nearly 10 million dwellings have been sanctioned under the Pradhan Mantri Awas Yojana (Urban) project by 2023, with a major number built or under construction. This has resulted in a 15-20% year-on-year growth in demand for tile adhesives in the affordable housing market. Furthermore, the government's INR 111 lakh crore allocation for the National Infrastructure Pipeline is likely to create significant growth in the construction sector, hence boosting the tile adhesives market.
Market Restraint: Lack of awareness and skilled labor in rural areas hinders market penetration
Despite the increasing use of tile adhesives in urban areas, a lack of awareness and a scarcity of qualified labour in rural and semi-urban areas are significant barriers to market growth. Many small-scale contractors and homeowners in these areas continue to use traditional cement mortar for tile installation, uninformed of the advantages of contemporary adhesives. Furthermore, a lack of educated personnel who can effectively apply tile adhesives results in substandard installations, thus slowing market growth in these locations.
Segment Overview:
The cementitious segment dominates the India tile adhesives market, accounting for over YY% of the market share in 2023.
The cementitious segment dominates the India Tile Adhesives market due to its low cost, ease of usage, and compatibility with a wide range of tile types and substrates. This segment's dominance is due to Indian construction workers' familiarity with cement-based products, as well as the segment's capacity to suit the needs of the majority of residential and commercial tiling installations.
Recent innovations in the cementitious section of the India Tile Adhesives market include the introduction of polymer-modified formulations with increased adhesion and flexibility. For example, in 2023, a top adhesive producer introduced a new cementitious glue with improved water resistance and shrinkage, meeting the increased demand for high-performance goods in premium construction projects. This breakthrough has inspired other companies to spend in R&D to enhance their cementitious adhesive solutions.
The rising use of large-format tiles and natural stones in luxury residential and commercial projects contributes to the expansion of the cementitious market. To address the issues faced by these materials, manufacturers are producing specialised cementitious adhesives with increased bond strength and prolonged open time. The drive towards green building practices is also encouraging innovation in eco-friendly cementitious adhesives, reinforcing the segment's dominance in the India Tile Adhesives market.
Regional Outlook:
The Southern region of India leads the India tile adhesives market, with a market share of approximately YY% in 2023.
The South region dominance in the India Tile Adhesives market is due to its powerful construction sector, high urbanisation rates, and large number of tile manufacturing clusters. States such as Tamil Nadu, Karnataka, and Andhra Pradesh are seeing substantial expansion in residential and commercial building, which is driving up demand for tile adhesive.
Recent trends in the South India Tile Adhesives market include key manufacturers expanding their manufacturing facilities to satisfy rising regional demand. In 2023, numerous glue manufacturers announced investments in new production sites in southern states, with the goal of lowering transportation costs and improving supply chain efficiency. These developments are projected to increase product availability and boost regional market growth.
The IT and commercial real estate development in places such as Bangalore, Hyderabad, and Chennai has emerged as a significant driver of tile adhesive use in the South. The construction of large-scale office complexes, malls, and hotel projects is driving up demand for high-quality tiling products. According to real estate forecasts, office space absorption in South Indian cities would increase by 25% in 2023, affecting the usage of tile adhesives in commercial projects.
Key figures show the region's market strength. In 2023, the South accounted for more than 40% of India's total tile production, with a large percentage consumed locally. Furthermore, the region's building industry expanded by 8.5% in the same year, exceeding the national average and increasing demand for construction products such as tile adhesive.
Competitive Intelligence:
The India Tile Adhesives market is notable for the presence of both international firms and domestic players. To obtain a competitive advantage, key businesses are investing in product innovation, strategic relationships with tile makers, and distribution network growth. Market leaders are investing in R&D to improve adhesive compositions and provide products specific to local climatic conditions and construction procedures.
Pidilite Industries Ltd. has established itself as a market leader in India Tile Adhesives by utilising its strong brand recognition and wide distribution network. The company's building chemicals division has grown significantly, owing to strong demand for its Fevicol and Dr. Fixit tile adhesives. Ardex Endura (India) Private Limited is leveraging its global knowledge to provide sophisticated tile adhesive solutions, focussing on the premium building industry.
Other major manufacturers include MYK Laticrete India Pvt. Ltd., which is investing in manufacturing automation to improve product uniformity and lower prices, and Sika India Pvt. Ltd., which is developing eco-friendly adhesive formulations to meet the rising green building industry. These companies are developing strategic alliances with tile makers and large construction firms in order to secure long-term contracts and expand their market share.
The advent of regional competitors offering cost-effective solutions for the price-sensitive segment shapes the competitive landscape even more. Several local firms are focussing on manufacturing goods that meet unique geographical requirements, such as adhesives for high-humidity coastal locations or cold storage facilities.
Looking ahead, the India Tile Adhesives market is likely to become more competitive, with both established and new competitors contending for market share. The increased emphasis on quality construction, as well as the change to organised retail in the building materials sector, are likely to drive additional innovation and market expansion. Companies that can deliver a varied product portfolio, consistent quality, and good technical assistance to customers are well positioned to lead the market in the coming years.
Analyst Opinion:
The India Tile Adhesives market is expected to grow rapidly, driven by the country's infrastructure development push and consumers' increasing preferences for modern construction materials. Advances in adhesive technology, increased usage of large-format tiles, and a growing emphasis on sustainable building practices are all anticipated to affect the market's future trajectory.
A new trend in the India Tile Adhesives market is the development of multi-functional adhesives that provide additional benefits like as waterproofing, crack-bridging, and thermal insulation. This shift towards value-added goods may create new market opportunities and drive premiumization in the tile adhesives industry. As the construction industry focusses more on building performance and longevity, consumer preferences may shift towards higher-value, specialised adhesives.
Major Players:
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Pidilite Industries Ltd.
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Ardex Endura (India) Private Limited
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MYK Laticrete India Pvt. Ltd.
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Sika India Pvt. Ltd.
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Saint-Gobain India Pvt. Ltd.
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Mapei India Pvt. Ltd.
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Fosroc Chemicals (India) Pvt. Ltd.
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BASF India Limited
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H.B. Fuller India Adhesives Pvt. Ltd.
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Bostik India Private Limited
Key Developments:
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September 2024: Pidilite Industries Ltd. introduced a new line of eco-friendly tile adhesives derived from recycled materials, aimed at India's booming green building industry.
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In June 2024, Ardex Endura (India) Private Limited collaborated with a top IoT business to create smart tile adhesives with sensors for monitoring structural health in high-rise structures.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope & Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking -- Key Players
3.3. Market Share Analysis -- Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies list by Country) (Premium)
5. COMPANY PROFILES
5.1. Pidilite Industries Ltd.
5.2. Ardex Endura (India) Private Limited
5.3. MYK Laticrete India Pvt. Ltd.
5.4. Sika India Pvt. Ltd.
5.5. Saint-Gobain India Pvt. Ltd.
5.6. Mapei India Pvt. Ltd.
5.7. Fosroc Chemicals (India) Pvt. Ltd.
5.8. BASF India Limited
5.9. H.B. Fuller India Adhesives Pvt. Ltd.
5.10. Bostik India Private Limited (*LIST NOT EXHAUSTIVE)
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Rising adoption of large-format tiles
6.1.2. Development of multi-functional adhesives
6.1.3. Increasing focus on eco-friendly formulations
6.2. Market Drivers
6.2.1. Government initiatives in affordable housing and infrastructure development
6.2.2. Growing urbanization and renovation activities
6.2.3. Advancements in adhesive technologies
6.3. Market Restraints
6.3.1. Lack of awareness and skilled labor in rural areas
6.3.2. Fluctuating raw material prices
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY TYPE (MARKET SIZE/VALUE (INR Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
7.1. Cementitious
7.1.1. Standard Set
7.1.2. Fast Set
7.2. Epoxy
7.3. Acrylic
8. BY APPLICATION (MARKET SIZE/VALUE (INR Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
8.1. Wall Tiles
8.1.1. Interior
8.1.2. Exterior
8.2. Floor Tiles
8.3. Ceiling Tiles
9. BY END-USE (MARKET SIZE/VALUE (INR Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
9.1. Residential
9.1.1. Individual Houses
9.1.2. Apartments
9.2. Commercial
9.2.1. Offices
9.2.2. Retail Spaces
9.2.3. Hospitality
9.3. Industrial
9.3.1. Manufacturing Facilities
9.3.2. Warehouses
10. BY DISTRIBUTION CHANNEL (MARKET SIZE/VALUE (INR Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
10.1. Direct Sales
10.2. Distributors
10.3. Online Retailers
11. REGION (MARKET SIZE/VALUE (INR Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
11.1. North
11.1.1. Delhi NCR
11.1.2. Uttar Pradesh
11.1.3. Others
11.2. South
11.2.1. Tamil Nadu
11.2.2. Karnataka
11.2.3. Andhra Pradesh & Telangana
11.2.4. Others
11.3. East
11.3.1. West Bengal
11.3.2. Odisha
11.3.3. Others
11.4. West
11.4.1. Maharashtra
11.4.2. Gujarat
11.4.3. Others
*NOTE: All the region mentioned in the scope will be provided with (MARKET SIZE/VALUE (INR Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
By Type:
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Cementitious
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Epoxy
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Acrylic
By Application:
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Wall Tiles
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Floor Tiles
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Ceiling Tiles
By End-Use:
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Residential
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Commercial
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Industrial
By Distribution Channel:
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Direct Sales
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Distributors
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Online Retailers
By Region:
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North
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South
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East
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West
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