Floriculture Market
Floriculture Market Size, Share & Industry Analysis, By Product Type (Cut Flowers, Potted Plants, Foliage Plants, Bedding Plants), By Application (Personal Use, Gifting, Commercial), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Others), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa) - Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Overview:
The global floriculture market is projected to grow at a CAGR of 6.3% from 2024 to 2031. The market value is expected to rise from USD YY billion in 2024 to USD YY billion by 2031. Europe dominates the market, followed closely by Asia-Pacific. Key metrics include increasing urbanization, rising disposable income, and growing demand for ornamental plants and cut flowers.
The floriculture market is expanding rapidly, driven by rising consumer interest in gardening, landscaping, and interior décor. The COVID-19 pandemic has increased demand for indoor plants, as individuals spend more time at home. Furthermore, the growing popularity of employing flowers and plants in various events and festivities is helping to drive market growth.
Floriculture Market Dynamics:
Sustainable Practices Reshape Industry Landscape
In response to growing environmental concerns, the floriculture business is transitioning to more sustainable practices. Growers are increasingly using environmentally friendly growing methods like as organic farming, integrated pest management, and water-saving irrigation technologies. Consumer demand for environmentally friendly products, as well as stricter pesticide use rules, are driving this trend. For example, the European Union's Farm to Fork Strategy intends to reduce chemical pesticide use by 50% by 2030, encouraging floriculture enterprises to innovate and adapt. Furthermore, environmental packaging options, such as biodegradable flower sleeves and recycled materials, are gaining popularity in the market.
E-commerce Revolutionizes Flower Retail and Distribution
The floriculture industry's digital transition has intensified, with e-commerce platforms now dominating flower retail and delivery. Online flower delivery services have grown at an exponential rate, providing customers with ease and a wide range of options. This trend has been accelerated by the COVID-19 epidemic, which has switched consumer behaviour to internet shopping. According to industry experts, the internet flower sales climbed by 30% globally in 2020 over the previous year. Major market participants are heavily investing in their digital infrastructure, creating user-friendly mobile apps, and applying AI-powered personalisation to improve the online shopping experience. This transition affects not just how flowers are sold, but also production patterns and supply chain management in the floriculture business.
Climate Change Poses Significant Challenges to Production
Climate change is posing an increasing challenge to the floriculture sector, affecting production patterns, crop quality, and pest management. Extreme weather events including droughts, floods, and heatwaves are becoming more common, resulting in crop losses and lower yields. For example, a severe drought in Kenya in 2022 resulted in a 20% drop in flower exports, demonstrating the fragility of major producing regions. Changing temperature trends are also influencing the geographic distribution of suitable growing sites for specific flower species, causing growers to modify crop choices and production techniques. To counter these risks, the industry is investing on climate tolerant varietals, sheltered cultivation systems, and enhanced climate control technologies.
Segment Overview:
Cut flowers dominate the floriculture market, accounting for over YY% of the global market share.
Cut flowers remain the largest and most profitable section of the floriculture business, owing to increasing demand for fresh flowers at events, celebrations, and in everyday home decor. Roses, chrysanthemums, and tulips are among the most popular cut flower kinds, with roses accounting for over YY% of the global cut flower market. The expanding popularity of subscription-based flower delivery services in established nations, as well as the growing trend of flower gifting in emerging economies, are driving the segment's expansion.
In recent years, the cut flower industry has undergone considerable technological developments in post-harvest processing and cold chain management, which have extended flower vase life and enabled long-distance shipment. For example, the advent of modified environment packaging has enabled the preservation of cut flowers for up to three weeks, creating new export prospects for producers in Africa and South America.
The potted plants market is also expanding rapidly, notably in the indoor plant category. The popularity of "urban jungle" interiors, as well as increased awareness of particular plant species' air-purifying characteristics, have increased demand for potted plants in both residential and commercial settings. According to a National Gardening Association survey, houseplant sales in the United States climbed by 50% between 2016 and 2021, totalling $1.7 billion. To capitalise on this trend, major stores such as IKEA and Home Depot have expanded their indoor plant offers, which has helped the market develop.
Regional Outlook:
Europe dominates the global floriculture market, accounting for approximately 40% of the total market share.
Europe's dominant position in the floriculture market stems primarily from its strong production base, well-established distribution networks, and high per capita consumption of flowers and plants. The Netherlands, in particular, plays an important role as the world's largest flower exporter and host to the world's largest flower auction, Royal FloraHolland. The country's sophisticated greenhouse technology and efficient logistics have helped it become a global powerhouse for floriculture trade.
Recent advancements in the European floriculture sector include an increased use of vertical farming techniques for flower production, notably in cities. For example, PlantLab, a Dutch start-up, has created a vertical farming system that can grow flowers and plants with 95% less water than traditional methods.
In 2022, the European floriculture market generated around €20 billion in revenue, with Germany, France, and the United Kingdom serving as the largest consumer markets. The EU Flowers and Live Plants sector employs about 760,000 people, demonstrating its economic significance.
Despite its strong position, the European floriculture business faces increased competition from new markets, particularly Africa and South America. Countries such as Kenya, Ethiopia, and Colombia are rapidly developing their floriculture industries, owing to favourable climatic conditions and cheaper production costs.
Competitive Intelligence:
The global floriculture market is highly competitive, with a mix of huge multinational firms and numerous small to medium-sized producers and distributors. To maintain their competitive advantage, key firms prioritise vertical integration, sustainable practices, and digital transformation.
Leading firms, such as Dümmen Orange and Syngenta Flowers, are investing substantially in breeding projects to create new kinds with improved qualities such as extended vase life, disease resistance, and distinctive colours. These companies are also broadening their worldwide reach through strategic acquisitions and collaboration. For example, Dümmen Orange purchased Rose Breeding Company in 2022 to increase its position in the cut rose market.
E-commerce platforms that specialise in flower delivery, such as 1-800-Flowers.com and FTD Companies, have experienced tremendous development in recent years. These organisations use data analytics and artificial intelligence (AI) to personalise offers and optimise their supply networks. 1-800-Flowers.com claimed a 40% rise in e-commerce revenue in 2022, indicating a trend towards online flower purchasing.
Sustainability has emerged as a crucial market differentiator, with companies such as Afriflora and Oserian pioneering eco-friendly flower producing practices. Afriflora, one of Ethiopia's top rose producers, has launched a complete sustainability program that includes rainwater gathering, solar energy utilisation, and community development efforts.
The market is also consolidating, with larger players purchasing smaller, specialised growers to broaden their product ranges and geographic reach. This tendency is likely to continue as businesses seek economies of scale and greater market access.
Analyst Opinion:
The floriculture industry is positioned for significant expansion and transition in the next years, owing to shifting customer preferences, technical advancements, and environmental concerns. One of the most intriguing topics to watch is the incorporation of biotechnology into flower breeding, which could result in the development of innovative varieties with improved features such as longer vase life, distinct colours, and increased stress tolerance.
Another important aspect influencing the industry's future is the growing emphasis on local production and "slow flowers" movements, especially in developed countries. This trend, similar to the slow food movement, places an emphasis on locally cultivated, seasonal flowers and has the potential to disrupt established supply networks dominated by large-scale global suppliers.
The use of artificial intelligence and machine learning to optimise production, predict market demand, and personalise client experiences is also expected to transform the industry. Companies who can effectively use these technologies will likely acquire a considerable competitive advantage in the future years.
Major Players:
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Dümmen Orange
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Syngenta Flowers
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Beekenkamp Group
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Selecta One
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Danziger Group
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Sakata Seed Corporation
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Ball Horticultural Company
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Afriflora
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Oserian
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Flamingo Horticulture
Key Developments:
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In June 2023, Dümmen Orange inaugurated a cutting-edge breeding centre in De Lier, Netherlands, with an emphasis on generating climate-resilient flower cultivars.
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In April 2023, 1-800-Flowers.com launched an AI-powered gift recommendation system to improve personalisation for online flower purchases.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope & Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking -- Key Players
3.3. Market Share Analysis -- Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies list by Country) (Premium)
5. COMPANY PROFILES
5.1. Dümmen Orange
5.2. Syngenta Flowers
5.3. Beekenkamp Group
5.4. Selecta One
5.5. Danziger Group
5.6. Sakata Seed Corporation
5.7. Ball Horticultural Company
5.8. Afriflora
5.9. Oserian
5.10. Flamingo Horticulture (*LIST NOT EXHAUSTIVE)
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Sustainable Practices Reshape Industry Landscape
6.1.2. Digital Transformation in Floriculture
6.1.3. Increasing Demand for Exotic and Unique Varieties
6.2. Market Drivers
6.2.1. E-commerce Revolutionizes Flower Retail and Distribution
6.2.2. Growing Urbanization and Interior Decoration Trends
6.2.3. Rising Disposable Income in Emerging Markets
6.3. Market Restraints
6.3.1. Climate Change Poses Significant Challenges to Production
6.3.2. High Energy Costs for Greenhouse Cultivation
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY PRODUCT TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
7.1. Cut Flowers
7.1.1. Roses
7.1.2. Chrysanthemums
7.1.3. Tulips
7.1.4. Others
7.2. Potted Plants
7.2.1. Flowering Plants
7.2.2. Foliage Plants
7.3. Foliage Plants
7.4. Bedding Plants
7.4.1. Annuals
7.4.2. Perennials
8. BY APPLICATION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
8.1. Personal Use
8.2. Gifting
8.3. Commercial
8.3.1. Hotels & Restaurants
8.3.2. Event Management
8.3.3. Others
9. BY DISTRIBUTION CHANNEL (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
9.1. Supermarkets/Hypermarkets
9.2. Specialty Stores
9.3. Online Retail
9.4. Others
10. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
10.1. North America
10.1.1. United States
10.1.2. Canada
10.1.3. Mexico
10.2. South America
10.2.1. Brazil
10.2.2. Argentina
10.2.3. Rest of South America
10.3. Europe
10.3.1. Germany
10.3.2. United Kingdom
10.3.3. France
10.3.4. Italy
10.3.5. Spain
10.3.6. Russia
10.3.7. Rest of Europe
10.4. Asia-Pacific
10.4.1. China
10.4.2. Japan
10.4.3. India
10.4.4. Australia
10.4.5. South Korea
10.4.6. Rest of Asia-Pacific
10.5. Middle-East
10.5.1. UAE
10.5.2. Saudi Arabia
10.5.3. Turkey
10.5.4. Rest of Middle East
10.6. Africa
10.6.1. South Africa
10.6.2. Egypt
10.6.3. Rest of Africa
*NOTE: All the regions mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
Floriculture Market Segmentation:
By Product Type:
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Cut Flowers
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Potted Plants
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Foliage Plants
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Bedding Plants
By Application:
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Personal Use
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Gifting
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Commercial
By Distribution Channel:
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Supermarkets/Hypermarkets
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Specialty Stores
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Online Retail
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Others
By Region:
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North America
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Europe
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Asia-Pacific
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Latin America
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Middle East & Africa
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