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Electric Trolling Motor Market Size, Share, Growth Analysis 2032

Electric Trolling Motor Market Size and Forecast (2025 - 2032), By Motor Type (Bow Mount, Transom Mount, Engine Mount), By Application (Saltwater, Freshwater), By Control Method (Hand Control, Foot Control, Wireless Control), By Thrust (Up to 30 lbs, 30-50 lbs, 50-100 lbs, Above 100 lbs), By Distribution Channel (Online, Offline), and Geography.

Report Code: INT00755
Report Format: PDF + PPT + Excel
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Report Description

Market Overview:

The global Electric Trolling Motor Market is expected to reach a high CAGR of 6.1% over the Forecast Period 2025-2032, reaching a value of USD YY billion by 2032.

North America currently dominates the market, holding a YY% share. Key metrics include increasing recreational fishing activities, rising adoption of electric propulsion in marine applications, and growing environmental concerns. The electric trolling motor industry is rapidly developing due to technical improvements and shifting consumer preferences. The increasing popularity of recreational fishing, combined with a better understanding of environmentally acceptable boating practices, is propelling market growth. Innovations in battery technology and motor efficiency are improving product performance and user experience, moving the market forward.

 

Electric Trolling Motor Market Dynamics:

Market Trend: Integration of GPS and smart features revolutionizes fishing experience

The electric trolling motor market is increasingly moving towards smart, connected products. Manufacturers are rapidly implementing GPS technology and other smart technologies into their products, providing advanced features such as spot-lock anchoring, autopilot navigation, and connection with fishfinders.

This trend is being driven by an increased demand for more efficient and accurate fishing experiences. For example, a major manufacturer recently introduced a GPS-enabled trolling motor that can automatically navigate pre-programmed routes and maintain position in a variety of water conditions. Wireless control systems and mobile app connectivity are also gaining popularity, allowing fishermen to remotely operate their trolling motors and obtain real-time data about their fishing spot.

Market Driver: Growing popularity of recreational fishing and water sports boosts demand for electric trolling motors

The increasing popularity of recreational fishing and water activities is a major driver of the electric trolling motor market. According to the Recreational Boating & Fishing Foundation, fishing participation in the United States hit a 12-year high in 2020, with 55 million people participating. This tendency has persisted, with more people looking for outside leisure opportunities.

Electric trolling motors improve fishermen' manoeuvrability, silent operation, and fishing efficiency, making them vital fishing equipment. Furthermore, the growing popularity of kayak and small boat fishing has generated a new market opportunity for compact and low-cost propulsion systems. Electric trolling motors' versatility, which allows them to be easily mounted on a variety of boats, has contributed greatly to their growing popularity among a wide range of users.

Market Restraint: High initial costs and limited battery life hinder widespread adoption

Despite the developing business, the relatively high initial costs of modern electric trolling motors, as well as concerns about battery life, continue to be significant impediments to widespread acceptance, particularly among casual anglers and price-sensitive consumers. High-end trolling motors with GPS and smart features are frequently more expensive, making them less accessible to a wider range of consumers.

Furthermore, some models' short battery life may limit fishing time and range, particularly for anglers travelling long distances. This constraint frequently leads consumers to choose classic manual trolling motors or avoid trolling motors entirely, restricting market penetration in specific categories.

 

Segment Overview:

Bow Mount electric trolling motors dominate the market, accounting for over YY% of the market share.

The bow mount category dominates the electric trolling motor market due to its greater manoeuvrability and control, particularly in demanding fishing circumstances. Bow mount trolling motors allow fishermen to precisely position their boats while controlling them hands-free, resulting in more focused fishing experiences. This mounting type is especially popular among tournament anglers and professional fishermen who need complete control and efficiency.

Recent advances in bow mount trolling motor technology have resulted in more powerful and efficient designs. For example, a major manufacturer just introduced a bow mount trolling motor with a brushless motor design that increases thrust and energy efficiency. This development has helped to improve the bow mount segment's market position.

The growing trend of combining bow mount trolling motors with onboard navigation and fish-finding equipment has also helped the industry. Manufacturers are currently manufacturing trolling motors that can be effortlessly integrated with GPS chartplotters and sonar equipment, giving fishermen a complete fishing system. This integration capacity has expanded the user base, particularly among tech-savvy fishermen seeking creative fishing solutions. Furthermore, the development of more compact and lightweight bow mount designs has made them applicable to a broader range of boat sizes, hastening sector expansion.

 

Regional Outlook:

North America leads the Electric Trolling Motor Market, with a market share of YY%.

North America's dominance in the electric trolling motor market is mostly due to its big recreational fishing population, abundant waterways, and strong boating culture. The region benefits from a well-established fishing sector and a general awareness of new fishing technologies. Furthermore, strong environmental regulations encouraging clean and peaceful boating have considerably increased the use of electric trolling motors throughout the region.

Following the COVID-19 epidemic, the North American market saw a boom in demand for electric trolling motors, with sales up more than 25% in 2021 compared to the previous year. This trend has persisted, with more people choosing outdoor activity and investing in fishing equipment. The freshwater fishing segment, in particular, has grown dramatically due to the quantity of lakes and rivers suited for recreational fishing.

The Recreational Boating & Fishing Foundation expected 55 million Americans to fish in 2020, up 3% from 2019. This growing interest in fishing has directly raised the demand for electric trolling motors.

E-commerce has played an important role in driving electric trolling motor sales in North America, contributing for more than 35% of total market revenue by 2023. The epidemic has increased the trend towards online shopping, which is projected to continue changing the market landscape.

 

Competitive Intelligence:

The electric trolling motor market is characterised by fierce rivalry among established manufacturers and innovative newcomers. Key market leaders have maintained their positions by ongoing product innovation, strategic collaborations, and strong brand recognition. These companies invest much in R&D to create cutting-edge motor technology and smart features that improve product performance and user experience.

The top three businesses control more than YY% of the worldwide market. These leaders maintain their competitive advantage by leveraging their enormous distribution networks and marketing capabilities. However, the sector has seen the emergence of several smaller businesses and startups, notably in the smart trolling motor space, leading to increased competition.

Mergers and acquisitions are established tactics for expanding markets and acquiring new technology. For example, a large marine electronics business recently bought a startup specialising in electric propulsion systems with the goal of incorporating these capabilities into its trolling motor range. This activity is on the industry's shift to more efficient and environmentally sustainable watercraft solutions.

Product announcements have been regular, with businesses unveiling novel features like brushless motor designs, integrated GPS systems, and wireless control capabilities. In response to consumer demand for longer runtime and improved performance, manufacturers have placed a special emphasis on producing more powerful yet energy-efficient motors.

In terms of commercial dynamics, sustainability and environmental friendliness are becoming more significant. Several manufacturers have developed recycling programs for obsolete trolling motors and batteries, and recycled elements are gradually being integrated into their products. This upgrade aims to appeal to environmentally concerned consumers while also meeting higher environmental regulations.

 

Analyst Opinion:

The electric trolling motor market is projected to undergo substantial development and expansion in the next few years. The mix of technical advancements, environmental concerns, and shifting customer preferences has resulted in a dynamic market landscape suitable for growth.

One of the most promising advancements is the incorporation of artificial intelligence (AI) and machine learning algorithms into trolling motor systems. These technologies have the potential to revolutionize fishing by enabling motors to learn and adapt to specific fishing techniques, optimize battery usage, and even anticipate fish locations based on environmental data. While AI-enhanced trolling motors are still in their early stages, they have the potential to completely transform the game in the near future.

Another major achievement is the adoption of more sustainable and environmentally friendly fishing practices. As environmental awareness rises, we can expect advancements in battery technology, such as solar charging capabilities and the creation of eco-friendly battery materials. This could get beyond present battery life limits while also decreasing the environmental impact of recreational fishing.

Trolling motor manufacturers are expected to collaborate more closely with other maritime technology providers in the sector. We may see the emergence of whole "smart boat" ecosystems, in which trolling motors connect smoothly with fish finders, chartplotters, and perhaps self-navigating systems. This integration may provide fishermen with unprecedented levels of control and information, improving both their fishing experience and success rates.

Finally, the concept of "shared ownership" or "trolling motor as a service" may gain popularity, especially in popular fishing spots. Instead of purchasing a trolling motor outright, anglers can opt for subscription-based services that provide them access to the most recent trolling motor technology without requiring a large initial investment. This technology has the potential to make high-end trolling motors more accessible for recreational fishermen while also expanding their options.

 

Major Players:

  • Minn Kota (Johnson Outdoors Inc.)

  • MotorGuide (Brunswick Corporation)

  • Garmin Ltd.

  • Lowrance (Navico)

  • Newport Vessels

  • Haswing Outdoor

  • Torqeedo GmbH

  • Ray Electric Outboards

  • ePropulsion Technology Limited

  • Watersnake Electric Motors

 

Key Developments:

  • August 2024: A top trolling motor manufacturer introduced a new range of brushless motors with built-in solar charging capability, resulting in a much longer runtime.

  • In March 2024, a well-known marine electronics manufacturer launched an AI-powered trolling motor system capable of automatically cruising and detecting fish patterns.

Table of Content

1. INTRODUCTION

   1.1. Market Definitions & Study Assumptions

   1.2. Market Research Scope & Segment

   1.3. Research Methodology

2. EXECUTIVE SUMMARY

   2.1. Market Overview & Insights

   2.2. Segment Outlook

   2.3. Regional Outlook

3. COMPETITIVE INTELLIGENCE

   3.1. Companies Financial Position

   3.2. Company Benchmarking -- Key Players

   3.3. Market Share Analysis -- Key Companies

   3.4. Recent Companies Key Activities

   3.5. Pricing Analysis

   3.6. SWOT Analysis

4. COMPANY PROFILES (Key Companies list by Country) (Premium)

5. COMPANY PROFILES

   5.1. Minn Kota (Johnson Outdoors Inc.)

   5.2. MotorGuide (Brunswick Corporation)

   5.3. Garmin Ltd.

   5.4. Lowrance (Navico)

   5.5. Newport Vessels

   5.6. Haswing Outdoor

   5.7. Torqeedo GmbH

   5.8. Ray Electric Outboards

   5.9. ePropulsion Technology Limited

   5.10. Watersnake Electric Motors

   (*LIST NOT EXHAUSTIVE)

6. MARKET DYNAMICS

   6.1. Market Trends

      6.1.1. Integration of GPS and smart features revolutionizes fishing experience

      6.1.2. Shift towards sustainable and eco-friendly trolling motor solutions

      6.1.3. Potential integration of AI and machine learning in trolling motor systems

   6.2. Market Drivers

      6.2.1. Growing popularity of recreational fishing and water sports boosts demand for electric trolling motors

      6.2.2. Technological advancements enhancing product performance and user experience

      6.2.3. Increasing awareness about environmental impact of traditional boat motors

   6.3. Market Restraints

      6.3.1. High initial costs and limited battery life hinder widespread adoption

      6.3.2. Compatibility issues with certain boat types and fishing styles

   6.4. Market Opportunities

   6.5. Porter's Five Forces Analysis

      6.5.1. Threat of New Entrants

      6.5.2. Bargaining Power of Buyers/Consumers

      6.5.3. Bargaining Power of Suppliers

      6.5.4. Threat of Substitute Products

      6.5.5. Intensity of Competitive Rivalry

   6.6. Supply Chain Analysis

   6.7. Value Chain Analysis

   6.8. Trade Analysis

   6.9. Pricing Analysis

   6.10. Regulatory Analysis

   6.11. Patent Analysis

   6.12. SWOT Analysis

   6.13. PESTLE Analysis

7. BY MOTOR TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

   7.1. Bow Mount

      7.1.1. Cable Steer

      7.1.2. Electric Steer

   7.2. Transom Mount

   7.3. Engine Mount

8. BY APPLICATION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

   8.1. Saltwater

   8.2. Freshwater

9. BY CONTROL METHOD (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

   9.1. Hand Control

   9.2. Foot Control

   9.3. Wireless Control

      9.3.1. Remote Control

      9.3.2. Smartphone App

10. BY THRUST (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

    10.1. Up to 30 lbs

    10.2. 30-50 lbs

    10.3. 50-100 lbs

    10.4. Above 100 lbs

11. BY DISTRIBUTION CHANNEL (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

    11.1. Online

       11.1.1. E-commerce Platforms

       11.1.2. Company Websites

    11.2. Offline

       11.2.1. Specialty Stores

       11.2.2. Sporting Goods Retailers

12. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

    12.1. North America

       12.1.1. United States

       12.1.2. Canada

       12.1.3. Mexico

    12.2. Europe

       12.2.1. Germany

       12.2.2. United Kingdom

       12.2.3. France

       12.2.4. Italy

       12.2.5. Spain

       12.2.6. Rest of Europe

    12.3. Asia-Pacific

       12.3.1. China

       12.3.2. Japan

       12.3.3. India

       12.3.4. Australia

       12.3.5. South Korea

       12.3.6. Rest of Asia-Pacific

    12.4. Latin America

       12.4.1. Brazil

       12.4.2. Argentina

       12.4.3. Rest of Latin America

    12.5. Middle East & Africa

       12.5.1. UAE

       12.5.2. Saudi Arabia

       12.5.3. South Africa

       12.5.4. Rest of Middle East & Africa

 

*NOTE: All the regions mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)

Scope of the Report

By Motor Type:

  • Bow Mount

    • Cable Steer

    • Electric Steer

  • Transom Mount

  • Engine Mount

By Application:

  • Saltwater

  • Freshwater

By Control Method:

  • Hand Control

  • Foot Control

  • Wireless Control

    • Remote Control

    • Smartphone App

By Thrust:

  • Up to 30 lbs

  • 30-50 lbs

  • 50-100 lbs

  • Above 100 lbs

By Distribution Channel:

  • Online

    • E-commerce Platforms

    • Company Websites

  • Offline

    • Specialty Stores

    • Sporting Goods Retailers

By Region:

  • North America

  • Europe

  • Asia-Pacific

  • Latin America

  • Middle East & Africa

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