“The global duty-free retailing market is expected to develop at an 8.5% CAGR from 2024 to 2031. The market size is estimated to reach XX in 2024 and YY in 2031.”
Asia-Pacific dominates the industry, accounting for around YY% of the worldwide market share. Key metrics include increased foreign travel, greater disposable income, and a growing preference for luxury products among travelers.
The duty-free retailing business is expanding rapidly, owing to factors such as the expansion of international airports, an increase in international travelers, and rising demand for premium and luxury products. The creation of creative retail concepts, as well as the increased adoption of digital technology in duty-free establishments, are driving market expansion.
Growing popularity of travel retail
The duty-free retailing business is shifting significantly towards travel retail as airports and other travel hubs become popular shopping destinations for international travelers. Travel retail provides a unique chance for marketers to interact with a captive audience while displaying their products in a luxurious and engaging setting.
According to our research analysis, travel retail sales have increased by 15% over the last three years, exceeding growth in regular retail channels. Industry experts project that by 2030, travel retail will account for more than YY of the total duty-free retailing sector, owing to an increase in foreign travelers and a growing demand for experiential shopping.
Increasing adoption of digital technologies
The duty-free retail market is benefiting from the growing use of digital technologies, including mobile apps, digital signs, and contactless payments. These technologies are altering the shopping experience in duty-free shops, offering travelers personalized recommendations, real-time product information, and easy checkout processes.
According to a recent survey of duty-free shoppers, 60% choose digital technology for their shopping experience, citing convenience, speed, and flexibility as important benefits. Duty-free shops are increasingly relying on omnichannel retail strategies and the integration of online and offline channels to succeed.
Volatility in international travel due to global events
Despite its favourable growth trajectory, the duty-free retailing business is vulnerable to global events such as economic downturns, political instability, and health crises. These events have a substantial impact on passenger flow and consumer expenditure, causing swings in duty-free sales.
The COVID-19 pandemic, for example, had a significant influence on the duty-free retailing business, with global travel restrictions and reduced passenger traffic resulting in a 70% drop in duty-free sales by 2020. While the market is projected to improve as travel restrictions relax, duty-free shops continue to face substantial challenges due to the unpredictable nature of global events.
The perfume and cosmetics area leads the duty-free retailing business, accounting for more than YY% of the total
Perfumes and cosmetics are the most popular product categories in duty-free retailers, thanks to their high brand appeal, perceived value for money, and travelers' yearning for elegance and prestige. The large selection of worldwide brands, exclusive travel retail editions, and appealing promotions all help to drive the segment's growth.
According to our research analysis, perfume and cosmetic sales in duty-free outlets have expanded at a 10% annual rate over the last five years, outperforming growth in other product categories. The growing desire for luxury skincare products, speciality scents, and travel-sized packaging are important trends driving the segment's expansion.
The fashion and accessories section holds the second-largest market share, owing to rising demand for luxury fashion brands and the growing popularity of accessories as gift items. According to recent industry figures, sales from fashion and accessories in duty-free outlets have increased by 8% each year over the last three years, with rising affluence among travelers from emerging markets serving as a major development driver.
Asia-Pacific dominates the global duty-free retailing business, accounting for around YY% of the total.
Several factors contribute to Asia-Pacific's dominance in the duty-free retailing sector, including rapid expansion in international travel, rising spending power of middle-class customers, and Asian travelers' great taste for luxury items. Countries like China, South Korea, and Japan are key contributors to the Asia-Pacific duty-free retailing market, owing to their substantial outbound travel markets and the appeal of duty-free shopping as a recreational activity.
According to the World Tourism Organisation (UNWTO), the Asia-Pacific area would have the greatest increase in international tourist arrivals, with a 6% CAGR forecast from 2024 to 2031. The region's duty-free retailing sector is predicted to grow further as the number of international airports expands, direct airline connections increase, and low-cost carriers gain appeal.
Europe is close behind Asia-Pacific, accounting for approximately YY% of the market share. The presence of well-established travel retail operators, the growing number of international travellers, and the strong brand recognition of European luxury goods distinguish the region's market. Countries like France, Germany, and the United Kingdom are key contributors to the European duty-free retailing market, owing to their popular tourist sites and European travellers' strong buying power.
The EMEA region, which includes Europe, the Middle East, and Africa, is a key market for duty-free commerce, with a predicted CAGR of 7% between 2024 and 2031. The Middle East, in particular, has evolved as a significant travel retail hub, with major airports offering a diverse selection of luxury brands and creative retail concepts. Increased expenditures in airport infrastructure, the expanding appeal of stopover destinations, and the rising income of Middle Eastern customers are likely to boost regional market growth.
The duty-free retailing market is very competitive, with both multinational travel retail operators and local duty-free merchants participating. Key players are focussing on expanding their geographic reach, diversifying their product ranges, and investing in digital technology to improve the consumer experience.
Dufry AG, the world's largest travel retailer, has built a strong market position with its broad network of duty-free stores in airports, cruise lines, and other travel destinations. In 2023, the company recorded a 20% year-over-year increase in revenue, owing to a resurgence in foreign travel and excellent success in its key product areas.
Lagardère Travel Retail, another major participant in the sector, has been focussing on growing its footprint in Asia-Pacific, particularly in China and Japan. To meet the needs of tech-savvy Asian travellers, the airline has invested in digital solutions such as mobile payment and reward programs. Lagardère Travel Retail reported a 15% growth in duty-free sales in Asia-Pacific in 2023.
Emerging competitors, such as China Duty Free Group and Lotte Duty Free, are making substantial inroads into the duty-free retailing market, leveraging their strong local consumer base and rising outbound travel from their respective countries. To entice travellers, these corporations are investing in large-scale duty-free complexes with a diverse choice of premium items and leisure possibilities.
The duty-free retailing sector offers enormous growth potential, driven by increased international travel, rising middle-class spending power, and rising traveler demand for luxury items. The market is projected to transition towards experiential retail, with duty-free outlets serving as destinations in their own right, offering unique experiences and exclusive products.
However, the market confronts problems such as international travel unpredictability as a result of global events, increased competition from online retailers, and the need for continual innovation to match changing traveler tastes. Duty-free businesses must focus on providing a seamless and personalized shopping experience, utilizing digital technology and data analytics to give targeted discounts and product recommendations.
The growing emphasis on sustainability, as well as the rising demand for eco-friendly items, provide considerable opportunity for duty-free businesses to differentiate themselves and appeal to environmentally concerned travelers. The creation of sustainable packaging, promotion of local and artisanal products, and implementation of circular economy ideas are all likely to gain popularity in the duty-free retailing industry.
As the industry advances, duty-free retailers must form strong connections with brands, airports, and other stakeholders to create a unified and appealing travel retail ecosystem. The capacity to react to changing market conditions, capitalize on emerging trends, and provide value to travelers will be critical success elements in the highly competitive duty-free retail industry.
Dufry AG
Lagardère Travel Retail
Lotte Duty Free
DFS Group
Gebr. Heinemann SE & Co. KG
The Shilla Duty Free
China Duty-Free Group
King Power International Group
Dubai Duty Free
Aer Rianta International
Dufry AG announced the inauguration of a new duty-free store at Istanbul Airport in February 2024, which will feature a diverse selection of luxury brands as well as a special space for Turkish products and cultural activities.
In October 2023, Lagardère Travel Retail announced a strategic agreement with a top Chinese e-commerce site to provide Chinese travellers with a seamless onlineto ooffline shopping experience, allowing customers to pre-order duty-free products and pick them up at the airport.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope and Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking—Key Players
3.3. Market Share Analysis -- Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies List by Country) (Premium) *
5. COMPANY PROFILES
5.1. Dufry AG
5.2. Lagardère Travel Retail
5.3. Lotte Duty Free
5.4. DFS Group
5.5. Gebr. Heinemann SE & Co. KG
5.6. The Shilla Duty Free
5.7. China Duty-Free Group
5.8. King Power International Group
5.9. Dubai Duty Free
5.10. Aer Rianta International (*LIST NOT EXHAUSTIVE)
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Growing popularity of travel retail
6.1.2. Increasing adoption of digital technologies
6.1.3. Rising focus on experiential retail
6.2. Market Drivers
6.2.1. Increasing international travel
6.2.2. Growing disposable income
6.2.3. Rising demand for luxury goods among travellers
6.3. Market Restraints
6.3.1. Volatility in international travel due to global events
6.3.2. Increasing competition from online retailers
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY PRODUCT TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
7.1. Perfumes & Cosmetics
7.2. Alcohol
7.3. Tobacco Goods
7.4. Confectionary & Food Stuff
7.5. Fashion & Accessories
7.6. Watches & Jewellery
7.7. Others
8. BY SALES CHANNEL (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH)--2020-2031)
8.1. Airports
8.2. Ferries
8.3. Airlines
8.4. Others
9. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
9.1. North America
9.2. Europe
9.3. Asia-Pacific
9.4. EMEA
9.5. South America
*NOTE: All the segments mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%, YOY GROWTH)--2020-2031.
By Product Type:
Perfumes & Cosmetics
Alcohol
Tobacco Goods
Confectionary & Food Stuff
Fashion & Accessories
Watches & Jewellery
Others
By Sales Channel:
Airports
Ferries
Airlines
Others
By Region:
North America
Europe
Asia-Pacific
EMEA
South America
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