From USD 4.93 billion in 2022 to USD 8.64 billion by 2031, the worldwide cold-pressed juices market is predicted to rise at a CAGR of 7.2%. Currently, North America dominates the market.
Expanding consumer awareness of health and wellbeing, increased demand for natural and organic drinks, and the expanding popularity of detox and cleanse diets are driving major expansion in the cold-pressed juices industry. Known for keeping more nutrients than conventional juicing techniques, cold-pressed juices are becoming popular among health-conscious customers looking for quick ways to increase their fruit and vegetable diet.
Market Trend Increasing demand for drinks with functionality and immunity-boosting power
Demand for functional and immune-boosting drinks is driving the market for cold-pressed juices. Customers are looking for goods that provide health advantages beyond just basic nutrition more and more. Rich in vitamins, minerals, and antioxidants, cold-pressed juices are said to naturally strengthen immunity. By launching fresh formulas using components renowned for their immune-supporting qualities—such as ginger, turmeric, and elderberry—many firms are profiting on this trend. The COVID-19 epidemic has also hastened this trend as customers seek for goods meant to boost their immune systems and become more proactive about their health. Cold-pressed juice producers are so creatively developing new mixes and flavors to meet this increasing demand for functional drinks, hence promoting market expansion and widening customer base.
Market Motive raising customer knowledge of the advantages cold-pressed juices provide for their health
One of the main factors driving the expansion of the market is increasing consumer knowledge on the health advantages of cold-pressed juices. Because of their increased vitamin content and absence of synthetic components or additional preservatives, cold-pressed juices are seen to be a better substitute for conventional ones. Unlike traditional juicing techniques, the cold pressing process—which generates no heat—helps retain more vitamins, minerals, and enzymes from fruits and vegetables. Consumers are choosing cold-pressed juices as a handy approach to include more fruits and vegetables into their meals as they get more health-conscious and knowledge-based on nutrition. Growing popularity of plant-based diets, clean eating, and the general movement toward natural and minimally processed foods supports this tendency even more. Particularly among younger groups, social media and influencer marketing have also been very important in increasing knowledge of the advantages of cold-pressed juices. This growing knowledge is driving demand and motivating more people to pick cold-pressed juices over other beverage alternatives, therefore supporting the expansion of the industry.
Restrain of the Market Short shelf life of cold-pressed juices and high manufacturing costs
The high manufacturing costs and limited shelf life of the goods constitute a major obstacle in the market for cold-pressed juices. Although the cold pressing procedure preserves more nutrients, it takes more time and calls for specialized equipment, which drives greater manufacturing costs than more traditional juicing techniques. The sale price of cold-pressed juices frequently reflects these higher expenses; thus, they are more costly than conventional juices and can thus restrict their availability to people with limited means. Furthermore lacking pasteurization in most cold-pressed juices causes a lower shelf life, usually ranging from 3 to 5 days when refrigerated. Distribution, inventory control, and retail sales all suffer from this short shelf life; so, there is more product waste and logistical complexity. Without major cold chain logistics expenditure, it also restricts the capacity to deliver these goods across vast distances or store them in great numbers. To increase shelf life, some producers have resorted to high-pressure processing (HPP), however this raises yet more manufacturing expenses. These constraints taken together may limit market development, especially in areas lacking strong cold chain infrastructure or where customers are more price conscious.
Analysis of the fruit-based cold-pressed juices segment of the industry
Currently controlling the market with the highest proportion of sales and consumption are fruit-based cold-pressed juices. Fruit juices' inherent sweetness and pleasing tastes help to explain this segment's success as they appeal to a wider spectrum of customers. Attractive to customers seeking natural sources of vitamins and antioxidants, fruit-based cold-pressed juices are sometimes seen as a better substitute for sugary soft beverages. Popular fruits found in cold-pressed juices include apples, oranges, berries, and tropical fruits like mango and pineapple. The adaptability of fruit juices—which may be drank as stand-alone beverages or as foundation for smoothies and other health drinks—helps to justify the predominance of the fruit section. Fruit-based cold-pressed juices also appeal more to stores and customers than veggie juices as they usually have a longer shelf life.
North America dominates this sector
Currently leading the worldwide cold-pressed juice industry is North America, where the United States mostly contributes to this regional supremacy. There are various reasons for the leadership of the area in the market. First of all, North American consumers—who are progressively looking for natural, organic, and minimally processed food and beverage options—have a great degree of health awareness. Cold-pressed juices provide a handy approach to eat nutrient-dense fruits and vegetables and fit quite well with these tastes. Second, the area's developed retail industry and well-established cold chain system help to distribute and sell these perishable goods. Furthermore helping to explain the great availability of cold-pressed juices are many health food shops, juice bars, and specialized stores. North America has also been front and first in product innovation and has numerous top cold-pressed juice companies. Juice cleanse and detox movements have also become very popular in the area, which increases demand for cold-pressed drinks even more. Furthermore, North America's large disposable income lets customers more easily purchase these upscale drinks than in other countries. The region's great emphasis on branding and marketing has also raised awareness and stimulated consumer interest in cold-pressed juices.
The combination of big global beverage corporations and smaller, specialized cold-pressed juice businesses fighting for market dominance defines the highly competitive landscape of the cold-pressed juice industry. To stand out in this packed market, key competitors are concentrating on product innovation, growing their distribution networks, and marketing investment. While some businesses are emphasizing organic and locally produced products to appeal to health-conscious customers, many are adding new flavors and mixes to fit changing customer tastes. To vary their product offers, cold-pressed juice firms are now increasingly branching out into related markets such smoothies, plant-based milk, and functional drinks. In this regard, mergers and acquisitions have been noteworthy; bigger beverage corporations have acquired popular cold-pressed juice brands to either enter or reinforce their place in this expanding industry. Many players are also using high-pressure processing (HPP) technologies to increase distribution reach and extend product shelf life. Particularly in light of the COVID-19 epidemic, e-commerce and direct-to-consumer methods are growing in relevance as many businesses are enhancing their web presence to directly engage customers.
1. INTRODUCTION
1.1. Market Definition
1.2. Study Scope
1.3. Currency Conversion
1.4. Study Period (2022- 2031)
1.5. Regional Coverage
2. RESEARCH METHODOLOGY
2.1. Primary Research
2.2. Secondary Research
2.3. Company Share Analysis
2.4. Data Triangulation
3. EXECUTIVE SUMMARY
3.1. Global Cold-Pressed Juices Market (2018 – 2022)
3.2. Global Cold Pressed Juices Market (2023 – 2031)
3.2.1. Market Segment By Type (2023 – 2031)
3.2.2. Market Segment By Distribution Channel (2023 – 2031)
3.2.3. Market Segment By Packaging (2023 – 2031)
3.2.4. Market Segment By End-User (2023 – 2031)
4. MARKET DYNAMICS
4.1. Market Trends
4.1.1. Growing demand for functional and immunity-boosting beverages
4.1.2. Increasing popularity of cold pressed juice cleanses and detox programs
4.1.3. Rising demand for organic and locally sourced ingredients in cold-pressed juices
4.2. Market Drivers
4.2.1. Increasing consumer awareness about the health benefits of cold-pressed juices
4.2.2. Growing preference for natural and minimally processed beverages
4.2.3. Expanding distribution channels and availability of cold-pressed juices
4.3. Market Restraints
4.3.1. High production costs and short shelf life of cold-pressed juices
4.3.2. Challenges in maintaining consistent quality and flavour profiles
4.4. Porter's Five Forces Analysis
4.4.1. Threat of New Entrants
4.4.2. Bargaining Power of Buyers/Consumers
4.4.3. Bargaining Power of Suppliers
4.4.4. Threat of Substitute Products
4.4.5. Intensity of Competitive Rivalry
4.5. Supply Chain Analysis
4.6. Pricing Analysis
4.7. Regulatory Analysis
4.8. Pipeline Analysis
5. BY TYPE (MARKET VALUE (US$ MILLION) – 2022-2031*)
5.1. Fruits
5.2. Vegetables
5.3. Mixed
6. BY DISTRIBUTION CHANNEL
6.1. Supermarkets/Hypermarkets
6.2. Convenience Stores
6.3. Online Retail
6.4. Others
7. BY PACKAGING
7.1. Plastic Bottles
7.2. Glass Bottles
7.3. Others
8. BY END-USER
8.1. Household
8.2. Commercial
9. GEOGRAPHY
9.1. North America
9.1.1. United States
9.1.2. Canada
9.1.3. Mexico
9.2. South America
9.2.1. Brazil
9.2.2. Argentina
9.2.3. Rest of South America
9.3. Europe
9.3.1. Germany
9.3.2. United Kingdom
9.3.3. France
9.3.4. Italy
9.3.5. Spain
9.3.6. Russia
9.3.7. Rest of Europe
9.4. Asia-Pacific
9.4.1. China
9.4.2. Japan
9.4.3. India
9.4.4. Australia
9.4.5. South Korea
9.4.6. Rest of Asia-Pacific
9.5. Middle-East
9.5.1. UAE
9.5.2. Saudi Arabia
9.5.3. Turkey
9.5.4. Rest of Middle East
9.6. Africa
9.6.1. South Africa
9.6.2. Egypt
9.6.3. Rest of Africa
10. COMPETITIVE LANDSCAPE
10.1. Key Developments
10.2. Company Market Share Analysis
10.3. Product Benchmarking
11. SWOT ANALYSIS
12. COMPANY PROFILES
12.1. Suja Life, LLC
12.2. PepsiCo Inc.
12.3. Hain Celestial Group
12.4. Evolution Fresh (Starbucks Corporation)
12.5. Pressed Juicery
12.6. Juice Generation
12.7. Liquiteria
12.8. Bolthouse Farms
12.9. Organic Press Juices
12.10. Greenhouse Juice Co.
12.11. Juice Press
12.12. Organic Valley
13. MARKET OPPORTUNITIES
By Type:
Fruits
Vegetables
Mixed
By Distribution Channel:
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others
By Packaging:
Plastic Bottles
Glass Bottles
Others
By End-User:
Household
Commercial
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