The chewing gum market is expected to grow at a compound annual growth rate (CAGR) of 4.2%, reaching USD 29.3 billion in 2022 and USD 38.6 billion by 2031. For the duration of the anticipated period, North America ought to dominate the market.
The demand for sugar-free and functional gums among consumers, increased knowledge of oral health issues, and the introduction of new products by major manufacturers have all contributed to the chewing gum industry's continuous growth. The industry is also profiting from gum's rising appeal as a stress-relieving and attention-boosting aid, particularly among millennials and working professionals.
Market Trend: Growing market preference is seen in chewing gum products by the increasing desire for natural and organic components.
Driven by increasing consumer awareness of health and wellness, the chewing gum sector is clearly moving towards natural and organic components. Producers of gum following this trend use natural sweeteners, tastes, and colors in their formulations. Products like xylitol, stevia, and plant-based gum bases gain popularity and the sugar-free market is particularly displaying this transition. More and more suited for their preferences, consumers are seeking greener, healthier, environmentally friendly products. Moreover very crucial are unambiguous labels.
Companies stressing the natural and organic aspects of their goods to appeal to consumers worried about their health are impacting not just product development but also marketing strategies as a consequence.
Market Driver: Increasing awareness of the benefits for tooth health from gum free of sugar
Mostly driving the chewing gum industry forward is increasing awareness of oral health benefits linked with sugar-free gum. Sometimes dental professionals recommend sugar-free gum as a supplementary tool for preserving oral hygiene, especially in situations where brushing isn't now possible after meals. Sugarless gum stimulates salivary flow, therefore neutralizing acids, cleans food particles, and remineralizes tooth enamel. Especially pushed demand for sugar-free variations high among health-conscious consumers by this understanding of gum's positive influence on dental health. By creating and marketing gums with extra dental benefits, such those containing xylitol or calcium phosphate, manufacturers are profiting from this trend and thus helping to drive market growth in the sugar-free industry.
Market Restraint: Environmental problems with gum base dumping and littering
Gum base disposal and environmental problems like pollution seriously restrict the chewing gum business. Many times produced from synthetic polymers non-biodegradable, standard gum bases create environmental harm and waste management issues. Thrown gum may attach to surfaces, so preserving public space becomes challenging. Regulatory agencies and environmental groups have therefore reacted more intentionally, maybe changing consumer attitude and behavior. For gum littering, certain localities have even set fines.
Manufacturers are therefore considering other materials and sponsoring research and development of biodegradable gum bases. On the other hand, the change to environmentally friendly solutions generates technical and financial challenges that might affect short to medium term product pricing and rates of market growth.
Sugar-free gum reigns as consumers push industry expansion with health concern.
Driven by increased health awareness and concerns about tooth cleaning, the sugar-free variety dominates the chewing gum market. Given its stated benefits for calorie management and oral cleaning, strong development in this field is expected.
Many individuals who wish to enjoy chewing gum without coping with the negative effects of sugar consumption now choose sugar-free gum. Manufacturers have responded by broadening their array of sugar-free goods and enhancing attractiveness with the use of reasonable additions and natural sweeteners. Furthermore supporting the growth of the category are dentists' advice and marketing campaigns promoting the dental health benefits of sugar-free gum.
North America dominates the chewing gum market with a huge clientele and innovative innovations.
Driven by a large client base, high disposable income, and a culture of on-demand consumption, North America leads the global chewing gum sector. Strong presence of important gum manufacturers, constant product developments, and effective marketing techniques contribute to explain the market domination in numerous parts of the area.
Especially the United States explains a big share of the North American market. American customers have started choosing functional gums free of sugar more and more in line with wellness and health trends. The region has also been creative in developing fresh flavors and gum forms to suit a spectrum of consumer interests.
Moreover, especially among working professionals and students, North America has experienced rising gum usage as a stress-relieving and attention-grabbing tool. This evolution has opened new market opportunities as producers produce goods particularly satisfying for consumer needs.
Strong retail infrastructure in the area that provides wide product distribution and access consists of supermarkets, convenience stores, and e-commerce sites. Moreover helping gum producers to properly promote their products and preserve brand loyalty are North America's robust marketing and advertising industries.
The global chewing gum market is defined by fierce competition between regional manufacturers and international corporations. Key companies are focusing on strategic partnerships, expanding their product lines, and innovative ideas if they want to retain their market share. If one wishes to appeal to consumers who respect their health, functional gums free of sugar are more and more vital. Big businesses are also supporting environmentally friendly gum bases and sustainable packaging solutions to help with environmental problems.
Growing merger and acquisition activity in the sector as companies strive to increase their geographical footprint and market share reflects their goals. Gum manufacturers and taste companies are also working together to provide unique and appealing product options. As e-commerce is becoming more crucial to serve a bigger customer base, companies are also enhancing their online presence and direct-to--consumer methods.
- Mars, Incorporated
- Mondelez International, Inc.
- Perfetti Van Melle Group B.V.
- The Hershey Company
- Lotte Confectionery Co., Ltd.
- Ferrero Group
- Tootsie Roll Industries, Inc.
- Fujiya Co., Ltd.
- Zhejiang Yida Food Co., Ltd.
- Ford Gum & Machine Company
1. INTRODUCTION
1.1. Market Definition
1.2. Study Scope
1.3. Currency Conversion
1.4. Study Period (2022- 2031)
1.5. Regional Coverage
2. RESEARCH METHODOLOGY
2.1. Primary Research
2.2. Secondary Research
2.3. Company Share Analysis
2.4. Data Triangulation
3. EXECUTIVE SUMMARY
3.1. Global Chewing Gum Market (2018 – 2022)
3.2. Global Chewing Gum Market (2023 – 2031)
3.2.1. Market Segment By Product Type (2023 – 2031)
3.2.2. Market Segment By Distribution Channel (2023 – 2031)
3.2.3. Market Segment By Flavor (2023 – 2031)
3.2.4. Market Segment By Region (2023 – 2031)
4. MARKET DYNAMICS
4.1. Market Trends
4.1.1. Rising demand for natural and organic ingredients in chewing gum products
4.1.2. Increasing popularity of functional gums with added health benefits
4.1.3. Growing adoption of innovative packaging designs and formats
4.2. Market Drivers
4.2.1. Growing awareness of oral health benefits associated with sugar-free gum
4.2.2. Rising stress levels and demand for concentration-enhancing products
4.2.3. Expanding distribution channels and e-commerce penetration
4.3. Market Restraints
4.3.1. Environmental concerns related to gum base disposal and littering
4.3.2. Increasing competition from alternative breath-freshening products
4.4. Porter's Five Forces Analysis
4.4.1. Threat of New Entrants
4.4.2. Bargaining Power of Buyers/Consumers
4.4.3. Bargaining Power of Suppliers
4.4.4. Threat of Substitute Products
4.4.5. Intensity of Competitive Rivalry
4.5. Supply Chain Analysis
4.6. Pricing Analysis
4.7. Regulatory Analysis
4.8. Pipeline Analysis
5. BY PRODUCT TYPE (MARKET VALUE (US$ MILLION) – 2022-2031*)
5.1. Sugar-free
5.2. Sugar-based
6. BY DISTRIBUTION CHANNEL
6.1. Supermarkets/Hypermarkets
6.2. Convenience Stores
6.3. Online Retail
6.4. Others
7. BY FLAVOR
7.1. Mint
7.2. Fruit
7.3. Others
8. GEOGRAPHY
8.1. North America
8.1.1. United States
8.1.2. Canada
8.1.3. Mexico
8.2. South America
8.2.1. Brazil
8.2.2. Argentina
8.2.3. Rest of South America
8.3. Europe
8.3.1. Germany
8.3.2. United Kingdom
8.3.3. France
8.3.4. Italy
8.3.5. Spain
8.3.6. Russia
8.3.7. Rest of Europe
8.4. Asia-Pacific
8.4.1. China
8.4.2. Japan
8.4.3. India
8.4.4. Australia
8.4.5. South Korea
8.4.6. Rest of Asia-Pacific
8.5. Middle-East
8.5.1. UAE
8.5.2. Saudi Arabia
8.5.3. Turkey
8.5.4. Rest of Middle East
8.6. Africa
8.6.1. South Africa
8.6.2. Egypt
8.6.3. Rest of Africa
9. COMPETITIVE LANDSCAPE
9.1. Key Developments
9.2. Company Market Share Analysis
9.3. Product Benchmarking
10. SWOT ANALYSIS
11. COMPANY PROFILES
11.1. Mars, Incorporated
11.2. Mondelez International, Inc.
11.3. Perfetti Van Melle Group B.V.
11.4. The Hershey Company
11.5. Lotte Confectionery Co., Ltd.
11.6. Ferrero Group
11.7. Tootsie Roll Industries, Inc.
11.8. Fujiya Co., Ltd.
11.9. Zhejiang Yida Food Co., Ltd.
11.10. Ford Gum & Machine Company
11.11. Wrigley Company
11.12. Grupo Arcor (*LIST NOT EXHAUSTIVE)
12. MARKET OPPORTUNITIES
By Product Type:
Sugar-free
Sugar-based
By Distribution Channel:
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others
By Flavor:
Mint
Fruit
Others
By Region:
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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