Bone Broth Market Size, Share, Outlook 2032
Bone Broth Market Size and Forecast (2025 - 2032), By Type (Chicken, Beef, Fish, Others), By Form (Liquid, Powder, Capsules), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Others), and Geography.
Report Highlights:
The worldwide bone broth market will increase at a 6.8% CAGR from 2025 to 2032, rising from $1.7 billion in 2022 to $2.8 billion in 2032.
The bone broth industry is growing rapidly as consumers become more aware of the health benefits of consuming bone broth. Bone broth, which contains collagen, amino acids and minerals, is popular with health-conscious people as well as those who follow traditional diets like paleo and keto Industries are also benefiting from natural and functional foods, like in the growing demand for bone broth.
Market Dynamics:
Market Trend: Growing demand for convenient and ready-to-consume bone broth products among busy urban consumers
Easy-to-use, ready-to-use solutions that meet the needs of time-pressured urban customers are revolutionizing the orthopaedic juice industry. The manufacturer’s innovative packaging includes single-use bottles, ready-to-drink bottles, and reusable hard water bottles. These easy options allow consumers to incorporate bone broth into their daily routine with less cooking time from scratch, thus saving lives and useful storage Pharmacists who work with a new demographic seeking fast but healthy food options find this trend particularly appealing. As a result, the market is seeing new product releases with easy-to-use options and packaging on the go, driving market expansion in general and developing skeletal muscles in applications.
Market Driver: Increasing awareness of the health benefits associated with bone broth consumption.
Increasing awareness of the health benefits of bone broth consumption is a major driver of the bone broth market. Bone broth contains collagen, amino acids, and minerals, which are believed to support various aspects of health, especially collagen, which has gained attention for its potential benefits in promoting skin health, joint function, and uterine health. As consumers are becoming more health-conscious and looking for natural remedies for various ailments, bone broth has emerged as a popular choice. The rise of social media and health influencers has further enhanced the perceived benefits of osteoporosis, increasing consumer interest and acceptance and incorporating it into routines; thus, among consumer groups, the market improved.
Market restraint: Concerns over the ethical and sustainable procurement of animal bones used in the preparation of broth.
Concerns concerning animal bones used in bone manufacturing are becoming more and more of an ethical and environmental burden on the bone broth industry. Bone broth practices are being scrutinized more closely as consumers become increasingly concerned about animal welfare and the environment. The potential of excessive absorption In addition to the problems highlighted on the subject, there is worry concerning bone for use in animals bred in factory farm settings, which may not satisfy the criteria of ethical consumers. This has resulted in a desire for supply chain transparency as well as a preference for bone broth products made from ethically bred, grass-fed, or organic animals, and raw resources can be restricted, providing hurdles for manufacturers. As a result, some customers may switch to plant-based products or restrict their usage of bone broth, thus impeding market development. To address these issues, firms in the bone marrow industry are increasingly focused on sustainable and ethical sourcing techniques, as well as novel means of manufacturing to suit customer expectations.
Segment Overview:
Because of its adaptable taste character and general popularity, chicken bone broth rules the market.
Driven by its adaptable taste and great customer acceptability, chicken bone broth boasts the most market share in the bone broth sector. Bone broth is about known and practically safe. Considered a choice, it appeals to those who follow health and gastronomic standards. Further driving chicken bone broth's availability on the market is its extensive use in many dishes and recipes. Rising product releases with chicken bone broth being a main ingredient in prepared drinks, soups, and other packaged meals also help the category develop.
Regional Outlook:
North America leads the bone broth market, driven by high consumer awareness and a strong health and wellness trend.
North America dominates the global osteoporosis market, with the greatest market share. This regional dominance can be attributed to several factors, including increased consumer awareness of the health advantages associated with the use of bone broth, strong emphasis on the health and wellness issues industry that provided innovative products they are faster and distribution became easier, supermarkets, health foods due to the popularity of paleo-keto food in North America, stores and related online and bone broth products have become ubiquitous by means on various levels, including healthy food -The use of bone broth as a convenient option in the market has increased further and their appealing marketing strategies have driven consumer awareness and adoption decrease of bone broth products in the region It has assisted to develop. Also, the combination of the increasing geriatric population in North America, health uterus well-being and increasing health concerns has led to the demand for bone broth while natural remedies play an essential role and the position of the North American floor as the leading orthopaedic market It makes it more difficult.
Competitive Landscape:
The bone broth industry is defined by a combination of established food and beverage firms and niche bone broth makers, providing a competitive and dynamic environment. Key businesses concentrate on new goods, extending their product offerings, and improving the range of flavours, styles, and functional benefits to fulfil various consumer tastes. Sustainability and Animal Welfare To address customer concerns about organic, grass-fed bone broth, there is a growing emphasis on ethics. Many companies are also investing in marketing and educational programs to gain a foothold in the bone broth market or expand. In addition to the industry's increasing number of mergers and acquisitions, private corporate offerings from retailers are booming, intensifying competition and potentially putting pressure on prices. E-commerce has grown as a valuable sales channel, allowing small, specialist enterprises to compete with larger, established competitors. As the industry continues to grow, organizations are working on optimizing their supply chains and discovering new distribution channels to obtain a competitive edge.
Major Key Players:
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Kettle & Fire
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Pacific Foods of Oregon, LLC
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Ancient Nutrition
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Bare Bones Broth Company
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Bonafide Provisions
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Brodo
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Vital Proteins
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Osso Good
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The Honest Kitchen
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Lonolife
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Zoup! Specialty Products
Key Developments:
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Kettle & Fire introduced a new range of functional bone broths in 2023 that is enhanced with superfoods and adaptogens to target certain health advantages, including stress reduction and immunological support.
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In 2022, Ancient Nutrition added additional flavours and formulas to its bone broth protein powder line in order to meet the increasing demand in the fitness and wellness industry for easily assimilated bone broth supplements.
1. INTRODUCTION
1.1. Market Definition
1.2. Study Scope
1.3. Currency Conversion
1.4. Study Period (2025- 2032)
1.5. Regional Coverage
2. RESEARCH METHODOLOGY
2.1. Primary Research
2.2. Secondary Research
2.3. Company Share Analysis
2.4. Data Triangulation
3. EXECUTIVE SUMMARY
3.1. Global Bone Broth Market (2025 – 2032)
3.2. Global Bone Broth Market (2025 – 2032)
3.2.1. Market Segment By Type (2025 – 2032)
3.2.2. Market Segment By Form (2025 – 2032)
3.2.3. Market Segment By Distribution Channel (2025 – 2032)
4. MARKET DYNAMICS
4.1. Market Trends
4.1.1. Growing demand for convenient and ready-to-consume bone broth products among busy urban consumers
4.1.2. Increasing popularity of bone broth as a functional food ingredient in various applications
4.1.3. Rising demand for premium and organic bone broth products
4.2. Market Drivers
4.2.1. Increasing awareness of the health benefits associated with bone broth consumption
4.2.2. Growing popularity of paleo and keto diets driving bone broth demand
4.2.3. Rising consumer interest in natural and clean label products
4.3. Market Restraints
4.3.1. Concerns over the sustainability and ethical sourcing of animal bones for broth production
4.3.2. Competition from plant-based alternatives and other functional beverages
4.4. Porter's Five Forces Analysis
4.4.1. Threat of New Entrants
4.4.2. Bargaining Power of Buyers/Consumers
4.4.3. Bargaining Power of Suppliers
4.4.4. Threat of Substitute Products
4.4.5. Intensity of Competitive Rivalry
4.5. Supply Chain Analysis
4.6. Pricing Analysis
4.7. Regulatory Analysis
4.8. Pipeline Analysis
5. BY TYPE (MARKET VALUE (US$ MILLION) – 2025-2032*)
5.1. Chicken
5.2. Beef
5.3. Fish
5.4. Others
6. BY FORM
6.1. Liquid
6.2. Powder
6.3. Capsules
7. BY DISTRIBUTION CHANNEL
7.1. Supermarkets/Hypermarkets
7.2. Specialty Stores
7.3. Online Retail
7.4. Others
8. GEOGRAPHY
8.1. North America
8.1.1. United States
8.1.2. Canada
8.1.3. Mexico
8.2. South America
8.2.1. Brazil
8.2.2. Argentina
8.2.3. Rest of South America
8.3. Europe
8.3.1. Germany
8.3.2. United Kingdom
8.3.3. France
8.3.4. Italy
8.3.5. Spain
8.3.6. Russia
8.3.7. Rest of Europe
8.4. Asia-Pacific
8.4.1. China
8.4.2. Japan
8.4.3. India
8.4.4. Australia
8.4.5. South Korea
8.4.6. Rest of Asia-Pacific
8.5. Middle-East
8.5.1. UAE
8.5.2. Saudi Arabia
8.5.3. Turkey
8.5.4. Rest of Middle East
8.6. Africa
8.6.1. South Africa
8.6.2. Egypt
8.6.3. Rest of Africa
9. COMPETITIVE LANDSCAPE
9.1. Key Developments
9.2. Company Market Share Analysis
9.3. Product Benchmarking
10. SWOT ANALYSIS
11. COMPANY PROFILES
11.1. Kettle & Fire
11.2. Pacific Foods of Oregon, LLC
11.3. Ancient Nutrition
11.4. Bare Bones Broth Company
11.5. Bonafide Provisions
11.6. Brodo
11.7. Vital Proteins
11.8. Osso Good
11.9. The Honest Kitchen
11.10. Lonolife
11.11. Zoup! Specialty Products
11.12. Other Notable Players (*LIST NOT EXHAUSTIVE)
12. MARKET OPPORTUNITIES
By Type:
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Chicken
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Beef
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Fish
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Others
By Form:
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Liquid
-
Powder
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Capsules
By Distribution Channel:
-
Supermarkets/Hypermarkets
-
Specialty Stores
-
Online Retail
-
Others
By Region:
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North America
-
Europe
-
Asia-Pacific
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Latin America
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Middle East & Africa
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