The Asia Pacific Flexible Packaging Adhesives Market is projected to grow at a CAGR of 6.8% from 2024 to 2031. The market value is expected to increase from YY USD in 2024 to YY USD by 2031, with China emerging as the dominant region. Key metrics include increasing demand for sustainable packaging solutions and growing e-commerce activities in the region.
Rapid urbanisation, changed consumer preferences, and a burgeoning food and beverage industry in Asia Pacific countries are all driving the market's rapid expansion. The growing usage of flexible packaging across a wide range of end-use industries, combined with technological advances in adhesive formulations, is driving market growth.
Market Trend: Shift towards eco-friendly and sustainable adhesive solutions in flexible packaging
The Asia Pacific flexible packaging adhesives market is making a substantial shift towards environmentally friendly and sustainable alternatives. This trend is being driven by increased consumer environmental awareness and stringent plastic waste management requirements. Manufacturers are concentrating on creating bio-based adhesives from renewable resources like starch, cellulose, and plant oils. These biodegradable adhesives perform comparably to petroleum-based alternatives while lowering carbon footprint.
Water-based adhesives, for example, are gaining popularity because they emit fewer volatile organic compounds (VOCs) and boost packaging material recyclability. The trend is particularly noticeable in Japan and South Korea, where government programs encourage environmentally friendly packaging alternatives. Furthermore, leading flexible packaging businesses in China and India are investing in R&D to produce innovative, environmentally friendly adhesive formulations that meet performance and sustainability standards.
Market Driver: Rapid growth of e-commerce and food delivery services boosting demand for flexible packaging adhesives
The expanding popularity of e-commerce and food delivery services in Asia Pacific is a significant driver of the flexible packaging adhesives industry. The COVID-19 pandemic has expedited this tendency, making online shopping and food delivery a necessity for many people. This has resulted in an increase in demand for flexible packaging solutions that provide product protection, freshness, and tamper-evident features.
According to industry projections, Southeast Asia's e-commerce sector would be valued $300 billion by 2024, with a 22% CAGR. This growth is closely linked to rising demand for flexible packaging adhesives used in mailers, pouches, and protective wraps. The Indian online food delivery market is expected to grow at a 30% CAGR between 2024 and 2031, driving demand for secure and efficient food packaging solutions.
Flexible packaging adhesives are critical for keeping these products together throughout transit and storage. The industry is seeing an increase in demand for high-performance adhesives that can tolerate fluctuating temperatures and moisture levels, ensuring that products arrive in good condition.
Market Restraint: Fluctuating raw material prices impacting profit margins
The Asia Pacific flexible packaging adhesives industry is facing issues as raw material prices vary. The key components used in adhesive manufacturing, including as resins, solvents, and additives, are produced from petrochemicals, making them sensitive to fluctuations in oil prices. Raw material price volatility has a direct impact on adhesive makers' production costs and profit margins.
Crude oil prices in the region have fluctuated substantially in recent years, with short-term movements of up to 30%. These price fluctuations disturb the supply chain, making it difficult for manufacturers to maintain consistent pricing for adhesive products.
Water-based adhesives dominate the product type segment in the Asia Pacific flexible packaging adhesives market.
Water-based adhesives dominate the Asia Pacific flexible packaging adhesives market due to their eco-friendliness and compliance with strict environmental standards. These adhesives have excellent bonding qualities with a variety of flexible packaging substrates, including paper, film, and foil.
The food and beverage industry, in particular, has expressed a strong preference for water-based adhesives due to their low odour and lower danger of contamination. In China, the region's largest flexible packaging market, water-based adhesives account for more than 40% of all packaging adhesives. This trend is being pushed by the country's growing emphasis on sustainable packaging solutions and stricter controls on VOC emissions.
The Japanese packaging sector has been in the forefront of implementing innovative water-based adhesive technology. In response to the region's growing demand for efficient packaging solutions, a major Japanese adhesive maker has launched a new line of water-based adhesives specifically intended for high-speed lamination operations.
China dominates the Asia Pacific flexible packaging adhesives market, driven by its robust manufacturing sector and growing consumer goods industry.
China's dominance in the Asia-Pacific flexible packaging adhesives market is due to its vast population, developing industrialisation, and rising middle class. The country's packaging business is expanding at a 6-7% annual rate, with flexible packaging among the fastest-growing areas.
Recent news emphasises China's commitment to environmentally friendly packaging options. The Chinese government has implemented further laws to decrease plastic waste, resulting in increased investment in ecologically friendly packaging materials and adhesives. This legislative endeavour has opened up prospects for innovative adhesive solutions that improve the recyclability and biodegradability of flexible packaging.
Key statistics highlight China's market dominance:
China makes up more than 45% of the Asia-Pacific flexible packaging market.
The country's flexible packaging sector is increasing at a CAGR of 8%, exceeding the regional average.
In terms of country-specific advancements, India is becoming a major player in the flexible packaging adhesives industry. The country's packaging business is rapidly expanding as a result of increased urbanisation and altering consumer tastes. Indian businesses are investing in advanced adhesive technologies to suit the rising need for high-quality flexible packaging in industries such as food and beverage, medicines, and personal care items.
The Asia-Pacific flexible packaging adhesives market is highly competitive, with both global and regional competitors. Major corporations employ product innovation, strategic alliances, and mergers and acquisitions to strengthen their market positions.
Leading worldwide glue manufacturers have established a significant presence in the region by leveraging their advanced technologies and large distribution networks. These companies are investing heavily in R&D to create adhesives that satisfy the evolving needs of flexible packaging, such as better barrier characteristics and recyclability.
Regional enterprises, particularly those from China and India, are gaining market share by providing cost-effective solutions that are adapted to local market conditions. These enterprises typically have a greater awareness of local legislation and consumer preferences, allowing them to react more swiftly to market changes.
In terms of market share, the top five corporations generate more than YY% of total income. The remaining market is divided into many small and medium-sized businesses, resulting in a vibrant and competitive environment.
Recent trends in the competitive landscape include:
Include a focus on producing bio-based and recyclable adhesives to fulfil environmental concerns.
Increased manufacturing capacity in emerging markets such as Vietnam and Indonesia.
Adoption of digital technologies to enhance product development and customer service.
Companies are likely to invest in smart packaging solutions, such as adhesives that are tamper-proof and traceable. The competitive landscape is expected to change further as sustainability becomes a significant market distinction.
The Asia Pacific flexible packaging adhesives market is expected to grow significantly in the next years, driven by the region's economic development, changing consumer lifestyles, and increased emphasis on sustainable packaging solutions. As environmental concerns develop, the industry is projected to transition to water- and bio-based adhesives.
The incorporation of nanotechnology into adhesive formulations is an intriguing development to follow. This concept aims to improve the performance of flexible packaging adhesives by boosting barrier qualities with less material. Early users of this technology may get a competitive advantage in the marketplace.
Henkel AG & Co. KGaA
H.B. Fuller Company
Bostik SA (Arkema Group)
Dow Chemical Company
3M Company
Sika AG
Jowat SE
Avery Dennison Corporation
Ashland Global Holdings Inc.
Paramelt B.V.
In June 2023, Henkel AG & Co. KGaA will launch a new line of recyclable adhesives for flexible packaging in Asia Pacific.
March 2023: H.B. Fuller Company increased production capacity in China to accommodate rising demand for flexible packaging adhesives in the region.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope & Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking -- Key Players
3.3. Market Share Analysis -- Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies list by Country) (Premium)
5. COMPANY PROFILES
5.1. Henkel AG & Co. KGaA
5.2. H.B. Fuller Company
5.3. Bostik SA (Arkema Group)
5.4. Dow Chemical Company
5.5. 3M Company
5.6. Sika AG
5.7. Jowat SE
5.8. Avery Dennison Corporation
5.9. Ashland Global Holdings Inc.
5.10. Paramelt B.V. (LIST NOT EXHAUSTIVE)
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Shift towards eco-friendly and sustainable adhesive solutions in flexible packaging
6.1.2. Integration of smart packaging technologies in adhesive applications
6.1.3. Adoption of high-performance adhesives for extreme conditions
6.2. Market Drivers
6.2.1. Rapid growth of e-commerce and food delivery services boosting demand for flexible packaging adhesives
6.2.2. Increasing demand for convenience packaging in emerging economies
6.2.3. Technological advancements in adhesive formulations enhancing product performance
6.3. Market Restraints
6.3.1. Fluctuating raw material prices impacting profit margins
6.3.2. Stringent regulations on packaging materials and adhesive compositions
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY PRODUCT TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
7.1. Water-based
7.1.1. Acrylic
7.1.2. Polyurethane
7.1.3. Others
7.2. Solvent-based
7.2.1. Polyurethane
7.2.2. Acrylic
7.2.3. Others
7.3. Hot Melt
7.3.1. EVA
7.3.2. Polyolefin
7.3.3. Polyurethane
7.3.4. Others
7.4. Others
8. BY APPLICATION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
8.1. Food & Beverage
8.1.1. Bakery & Confectionery
8.1.2. Dairy Products
8.1.3. Beverages
8.1.4. Others
8.2. Healthcare
8.2.1. Pharmaceuticals
8.2.2. Medical Devices
8.3. Personal Care & Cosmetics
8.4. Others
9. BY TECHNOLOGY (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
9.1. Extrusion Lamination
9.2. Adhesive Lamination
9.3. Coextrusion Lamination
10. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
10.1. China
10.2. Japan
10.3. India
10.4. South Korea
10.5. Australia
10.6. Rest of Asia Pacific
*NOTE: All the regions mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2020-2031)
By Product Type:
Water-based
Solvent-based
Hot Melt
Others
By Application:
Food & Beverage
Healthcare
Personal Care & Cosmetics
Others
By Technology:
Extrusion Lamination
Adhesive Lamination
Coextrusion Lamination
By Region:
China
Japan
India
South Korea
Australia
Rest of Asia Pacific
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