Animal Tracking Market Size, Share, Growth Analysis 2032
Animal Tracking Market Size and Forecast (2025 - 2032), By Device Type (GPS Trackers, RFID Tags, Collars, Implants), By Animal Type (Wildlife, Livestock, Pets), By Technology (Satellite, Cellular, Radio Frequency), By Application (Research, Wildlife Management, Pet Monitoring, Livestock Management), By End-User (Wildlife Researchers, Farmers, Pet Owners, Zoos), and Geography.
Market Overview:
The animal tracking market is expected to reach a high CAGR of 15.9% over the Forecast Period 2025-2032. The market value is estimated to reach USD XX billion in 2024 and USD YY billion in 2032.
North America is expected to lead the market throughout the projection period. Key metrics include increased usage of IoT in agriculture, growing worries about wildlife protection, and rising pet ownership rates worldwide.
The animal tracking market is expanding rapidly, owing to developments in GPS and RFID technologies, increased demand for livestock management solutions, and rising awareness of wildlife protection. The incorporation of AI and big data analytics into animal tracking systems is transforming the way researchers, farmers, and pet owners monitor and manage animals, allowing for real-time tracking, behaviour analysis, and health monitoring.
Animal Tracking Market Dynamics:
Market Trend: Integration of AI and machine learning enhances animal tracking capabilities
The animal tracking market is seeing a substantial increase in the integration of artificial intelligence (AI) and machine learning technology. These advanced algorithms are being integrated into monitoring devices and data analysis systems to deliver more precise and insightful data on animal behaviour, movement patterns, and health condition. AI-powered systems can forecast animal migration routes, detect behavioural anomalies that may suggest disease or distress, and even anticipate possible human-wildlife interactions. For example, researchers at the University of Minnesota created an AI model that can anticipate wolf migration with 90% accuracy, assisting in conservation efforts and avoiding conflicts with livestock.
Similarly, firms such as Smart Parks use machine learning algorithms to analyse data from tracking collars and detect poaching in real time. This trend is driving market innovation, with companies spending in research and development to create more sophisticated and intelligent tracking solutions that can deliver useful insights to researchers, conservationists, and animal management.
Market Driver: Increasing demand for livestock management solutions boosts market growth.
The increasing demand for efficient livestock management solutions in agriculture is driving the animal tracking industry. As worldwide meat consumption rises, there is a greater demand for technology that increases animal production, health monitoring, and supply chain traceability.
According to the Food and Agriculture Organisation (FAO), worldwide meat output would rise by 13% between 2020 and 2029, reaching 371 million metric tonnes. This expansion is accelerating the use of animal monitoring technologies to improve herd management, prevent disease outbreaks, and maintain food safety. For example, the United States Department of Agriculture (USDA) discovered that installing RFID-based animal identification systems can cut the economic impact of a foot-and-mouth disease outbreak by up to 50%. Furthermore, the European Union's animal identification and registration requirements require the use of electronic identification for certain animals, fuelling market expansion. Major agricultural technology companies are capitalising on this trend by providing integrated livestock management platforms that include tracking, health monitoring, and data analytics capabilities.
Market Restraint: High implementation costs and data privacy concerns hinder widespread adoption.
The high costs of establishing animal tracking systems, especially for large-scale applications like wildlife research or livestock management, present a substantial barrier to market expansion. The initial cost necessary to purchase tracking devices, establish infrastructure, and train workers can be significant, particularly for smaller organisations or poor countries with limited resources.
For example, GPS collars used in animal tracking can cost anywhere from $2,000 to $5,000 per unit, making large-scale studies too expensive for many research organisations. In addition, the continual expenditures of data transmission and system maintenance increase the financial strain. Furthermore, data privacy and security concerns, particularly in the context of pet tracking and livestock management, have surfaced as potential barriers to market adoption. There is rising concern about the misuse of location data and the possibility of unauthorised access to sensitive information such as animal movements and owner information. These factors may hinder market growth, particularly in nations with severe data protection rules or among privacy-conscious consumers, until more cost-effective solutions and strong data security measures are created and deployed.
Segment Overview:
The GPS Trackers segment is expected to dominate the animal tracking market during the forecast period.
GPS trackers have emerged as the dominant technology in the animal tracking business, providing unrivalled accuracy, real-time monitoring capabilities, and long-range tracking. This dominance stems from the growing need for precise location data in wildlife research, livestock management, and pet monitoring applications. GPS tracking has proved essential in monitoring over 60% of vulnerable large animal species globally, according to a report by the International Union for Conservation of Nature (IUCN), considerably adding to conservation efforts.
GPS technology has advanced in recent years, solidifying its market supremacy. For example, Lotek Wireless Inc. released their PinPoint GPS tag in 2022, which is one of the tiniest and lightest GPS trackers available, weighing only 1 gramme. This breakthrough has broadened the spectrum of animals that may be followed, including small birds and insects, allowing for new study opportunities. Similarly, Vox Animals debuted its solar-powered GPS collar in 2023, which has a longer battery life and requires less frequent battery replacements, making it ideal for long-term animal studies.
GPS tracking solutions have also experienced increasing adoption in the livestock management sector. According to the Journal of Dairy Science, GPS-based virtual fencing systems can increase pasture utilisation by up to 20% while lowering labour expenses associated with traditional fencing by 30%. This has resulted in agreements between GPS technology suppliers and agricultural companies. For example, in 2023, Allflex Livestock Intelligence teamed with Gallagher Group to develop an integrated GPS tracking and virtual fencing solution for cattle management, which fuelled the expansion of the GPS tracker sector in the animal tracking market.
Regional Outlook:
North America is expected to dominate the animal tracking market during the forecast period.
North America has established itself as the main region in the animal tracking industry, thanks to advanced technological infrastructure, extensive R&D activities, and strict wildlife conservation legislation. The United States, in particular, has been at the forefront of animal tracking technology adoption, with government agencies, academic institutions, and corporate organisations making significant investments in wildlife monitoring and livestock management systems.
Recent developments in the region highlight its market dominance. For example, the United States Fish and Wildlife Service announced its "Motus Wildlife Tracking System" plan in 2023, which will build a network of automated radio telemetry stations across the country to follow migratory birds and bats. This project highlights the region's commitment to using cutting-edge tracking technology for conservation purposes.
Key figures reinforce North America's supremacy in the animal tracking industry. According to the American Pet Products Association (APPA), 67% of US households would possess a pet in 2022, with an estimated 85 million families utilising a pet tracking or monitoring gadget. This large user base creates a significant market for pet tracking systems.
In terms of livestock management, the United States Department of Agriculture (USDA) predicted that by 2023, more than 60% of major cattle operations in the country would be using electronic animal identification systems such as GPS and RFID technologies. This high adoption rate in agriculture helps the region maintain its market leadership.
Canada has also emerged as a leader in wildlife tracking technologies. The Canadian government's commitment to the Ocean Tracking Network, a global aquatic wildlife tracking effort, has established the country as a pioneer in marine animal monitoring. This project, which has tracked over 200 aquatic species since its inception, demonstrates the region's ability to build and operate large-scale animal monitoring systems.
Competitive Intelligence:
The animal tracking market is characterised by fierce competition and rapid technological advancement. To obtain a competitive advantage, key firms are working to build more advanced, miniaturised, and energy-efficient tracking technologies. Garmin Ltd., Lotek Wireless Inc., and Vectronic Aerospace GmbH hold large market shares thanks to their strong R&D skills and diverse product portfolios.
Mergers and acquisitions have been an important technique for market expansion. For example, in 2019, Merck Animal Health paid $2.4 billion for Antelliq Group, bolstering its position in digital animal identification, traceability, and monitoring technologies. Product debuts have also been frequent, with Whistle Labs, Inc. releasing the Whistle Go Explore pet tracker in 2021, which has enhanced health and fitness monitoring capabilities.
Financial performance varies across players, with the biggest corporations showing a consistent increase. Garmin Ltd., for example, reported $4.86 billion in revenue in 2022, with its outdoor sector, which includes animal monitoring devices, accounting for a major portion of total sales. Market players are also developing strategic alliances with research institutes and conservation organisations to boost product development and market reach.
Looking ahead, the market is projected to see more competition from new entrants, particularly technological firms that bring breakthrough IoT and AI-based solutions to the animal monitoring area. The emphasis on sustainability and non-invasive monitoring methods is likely to define future strategies, with corporations adopting eco-friendly and animal welfare-conscious tracking solutions to capitalise on rising environmental concerns.
Analyst Opinion:
The animal tracking market is primed for tremendous development and transformation as we approach 2024 and beyond. The convergence of IoT, AI, and miniaturised sensor technologies is creating new opportunities for more comprehensive and non-invasive animal monitoring solutions.
One unique idea that is gaining traction is the creation of biodegradable tracking devices. These eco-friendly trackers are meant to degrade naturally after a set amount of time, solving environmental concerns and decreasing the need to re-capture animals to remove trackers. This breakthrough has the potential to transform wildlife research by enabling longer-term investigations with a low ecological footprint.
Another noteworthy development is the growing integration of animal tracking data with other environmental and meteorological datasets. This comprehensive method of data analysis yields previously unheard-of insights into the intricate links between animal behaviour, habitat changes, and climate patterns. We expect increasing collaborations between animal monitoring companies, climate research institutes, and big data analytics corporations to create prediction models for wildlife conservation and ecosystem management.
The emergence of edge computing in animal tracking devices is another developing topic to watch. By processing data locally on the tracking device before transmission, these systems can considerably reduce power consumption and battery life, addressing one of the major drawbacks of long-term animal tracking investigations.
Finally, the concept of "community-based tracking" is developing as a major changer in the pet tracking market. This strategy uses pet owner networks and cellphones to establish a mesh network for locating lost pets, perhaps offering a less expensive and more community-driven alternative to typical GPS pet trackers.
As these trends develop, we anticipate that the animal tracking business will grow rapidly, with companies that effectively manage these technological developments while also addressing ethical and environmental concerns emerging as market leaders. The future of animal tracking is not only knowing where animals are but also understanding their behaviour, health, and interactions with their surroundings in real time, which will open up new horizons in conservation, agriculture, and pet care.
Major Players:
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Garmin Ltd.
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Lotek Wireless Inc.
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Vectronic Aerospace GmbH
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Followit Sweden AB
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Telemetry Solutions
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Sirtrack Ltd.
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Geotrak, Inc.
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Trackem Ltd.
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Juno Inc.
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Merck Animal Health (Antelliq)
Key Developments:
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Garmin Ltd. introduced a new line of lightweight GPS collars for animal tracking in April 2024, with longer battery life and better accuracy in deep forest situations.
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Lotek Wireless Inc. established a partnership in February 2024 with a top satellite communications provider to improve global coverage for its wildlife tracking equipment, particularly in isolated polar regions.
1. INTRODUCTION
1.1. Market Definitions & Study Assumptions
1.2. Market Research Scope and Segment
1.3. Research Methodology
2. EXECUTIVE SUMMARY
2.1. Market Overview & Insights
2.2. Segment Outlook
2.3. Region Outlook
3. COMPETITIVE INTELLIGENCE
3.1. Companies Financial Position
3.2. Company Benchmarking—Key Players
3.3. Market Share Analysis -- Key Companies
3.4. Recent Companies Key Activities
3.5. Pricing Analysis
3.6. SWOT Analysis
4. COMPANY PROFILES (Key Companies List by Country) (Premium)
5. COMPANY PROFILES
5.1. Garmin Ltd.
5.2. Lotek Wireless Inc.
5.3. Vectronic Aerospace GmbH
5.4. Followit Sweden AB
5.5. Telemetry Solutions
5.6. Sirtrack Ltd.
5.7. Geotrak, Inc.
5.8. Trackem Ltd.
5.9. Juno Inc.
5.10. Merck Animal Health (Antelliq) (*LIST NOT EXHAUSTIVE)
6. MARKET DYNAMICS
6.1. Market Trends
6.1.1. Integration of AI and machine learning enhances animal tracking capabilities
6.1.2. Development of biodegradable tracking devices for eco-friendly monitoring
6.1.3. Rise of edge computing in animal tracking devices for improved efficiency
6.2. Market Drivers
6.2.1. Increasing demand for livestock management solutions boosts market growth
6.2.2. Growing focus on wildlife conservation and research initiatives
6.2.3. Rising pet ownership and demand for advanced pet monitoring solutions
6.3. Market Restraints
6.3.1. High implementation costs and data privacy concerns hinder widespread adoption
6.3.2. Technical limitations in remote and harsh environments
6.4. Market Opportunities
6.5. Porter's Five Forces Analysis
6.5.1. Threat of New Entrants
6.5.2. Bargaining Power of Buyers/Consumers
6.5.3. Bargaining Power of Suppliers
6.5.4. Threat of Substitute Products
6.5.5. Intensity of Competitive Rivalry
6.6. Supply Chain Analysis
6.7. Value Chain Analysis
6.8. Trade Analysis
6.9. Pricing Analysis
6.10. Regulatory Analysis
6.11. Patent Analysis
6.12. SWOT Analysis
6.13. PESTLE Analysis
7. BY DEVICE TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)
7.1. GPS Trackers
7.1.1. Collar-based GPS Trackers
7.1.2. Tag-based GPS Trackers
7.2. RFID Tags
7.2.1. Active RFID Tags
7.2.2. Passive RFID Tags
7.3. Collars
7.3.1. Radio Telemetry Collars
7.3.2. Satellite Collars
7.4. Implants
7.4.1. Microchip Implants
7.4.2. Bio-telemetry Implants
8. BY ANIMAL TYPE (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)
8.1. Wildlife
8.1.1. Mammals
8.1.2. Birds
8.1.3. Reptiles
8.1.4. Fish and Marine Animals
8.2. Livestock
8.2.1. Cattle
8.2.2. Sheep and goats
8.2.3. Pigs
8.2.4. Poultry
8.3. Pets
8.3.1. Dogs
8.3.2. Cats
8.3.3. Other Pets
9. BY TECHNOLOGY (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH)--2025-2032)
9.1. Satellite
9.2. Cellular
9.3. Radio Frequency
10. BY APPLICATION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)
10.1. Research
10.1.1. Behavioural Studies
10.1.2. Migration Patterns
10.1.3. Population Dynamics
10.2. Wildlife Management
10.2.1. Conservation efforts
10.2.2. Anti-poaching Initiatives
10.3. Pet Monitoring
10.3.1. Location Tracking
10.3.2. Activity Monitoring
10.4. Livestock Management
10.4.1. Herd Monitoring
10.4.2. Health Tracking
11. BY END-USER (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)
11.1. Wildlife Researchers
11.2. Farmers
11.3. Pet Owners
11.4. Zoos
12. REGION (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (%)-- 2025-2032)
12.1. North America
12.1.1. United States
12.1.2. Canada
12.1.3. Mexico
12.2. South America
12.2.1. Brazil
12.2.2. Argentina
12.2.3. Rest of South America
12.3. Europe
12.3.1. Germany
12.3.2. United Kingdom
12.3.3. France
12.3.4. Italy
12.3.5. Spain
12.3.6. Russia
12.3.7. Rest of Europe
12.4. Asia-Pacific
12.4.1. China
12.4.2. Japan
12.4.3. India
12.4.4. Australia
12.4.5. South Korea
12.4.6. Rest of Asia-Pacific
12.5. Middle-East
12.5.1. UAE
12.5.2. Saudi Arabia
12.5.3. Turkey
12.5.4. Rest of Middle East
12.6. Africa
12.6.1. South Africa
12.6.2. Egypt
12.6.3. Rest of Africa
*NOTE: All the regions mentioned in the scope will be provided with (MARKET SIZE/VALUE (US$ Mn), SHARE (%), MARKET FORECAST (%), YOY GROWTH (2025-2032)
By Device Type:
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GPS Trackers
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RFID Tags
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Collars
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Implants
By Animal Type:
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Wildlife
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Livestock
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Pets
By Technology:
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Satellite
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Cellular
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Radio Frequency
By Application:
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Research
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Wildlife Management
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Pet Monitoring
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Livestock Management
By End-User:
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Wildlife Researchers
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Farmers
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Pet Owners
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Zoos
By Region:
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North America
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Europe
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Asia-Pacific
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Latin America
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Middle East & Africa
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